Sara Bätschmann, RIVELLA AG: “The easy-going, expert and very personal advice and support from the beginning to the end of the project distinguishes DiALOGiFY! I can only recommend the cooperation with Dominic and Daniel! Many…
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Why is creating viral content important? Virality is essential in your brand building – you want people to talk about you and share content about your product within their circles. It is important to note…
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Gamification, like customer experience, is a shrill term. Gamification in consumer experience is a new buzzword that more and more brands apply. In this article, I shed light on the meaning, possible areas of application,…
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The digital age has been transforming and disrupting every business and every industry. Business leaders, digital strategists, and executives across the globe are gearing up to lead their organizations through this transformation. However, digitalization alone…
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Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…
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