GROW

Keep Customers Coming Back, Again and Again

GROW is your engine for loyalty that lasts. Turn one-time buyers into active users, true fans, and powerful advocates—using personalized journeys, real-time feedback, and referral engines that scale.

Loyalty that lasts. Advocacy that grows. Journeys that convert.

Trusted to deliver for leading FMCG brands

THE PROBLEM

You have the data – but
is it working for you?

They bought once—now what? In the battle for loyalty, traditional programs barely scratch the surface: Points and promos are quickly forgotten; Follow-up ends at “thank you”; and feedback is disconnected, with referrals left to chance. The result? Low repurchase rates, little insight into real customer needs, and stagnant growth.

GROW closes the loop:

Activates real engagement post-purchase.

Connects journeys, feedback, and advocacy in a single, always-on system.

Transforms every customer touchpoint into loyalty and measurable ROI.

What brands achieve with GROW

Repurchase rate through automated nudge journeys

+ 0 %

feedback engagement via chat-based dialogues

+ 0 %

Referral & UGC conversion with integrated advocacy flows

+ 0 %

CLV

Proven Customer Lifetime Value uplift in combined journeys

DRIVE MEANINGFUL IMPACT

Three Loyalty Engines – One Seamless GROW Loop

Drip Journeys & Nudgeflows

After purchase comes the relationship

Automated journeys guide your customers for weeks—with personal tips, rewards, and smart nudges to drive repeat purchases. Whether recipe inspiration or limited-time offers: Always at the right moment.

Why does it matter?

Cuts through the noise with personalized, context-aware journeys.

Inspires repeat purchase with micro-rewards, challenges, and storytelling.

Visual, gamified, and always two-way: customers choose how they engage.

How does it work?

Trigger: Customer buys → starts drip journey.

Engage: Get timely nudges (e.g., recipe, tip, reminder, challenge).

Reward: Earn points, badges, unlock micro-rewards, and track progress visually.

Conversational: Chatbot answers, learns, and adapts to behavior.

Impact

Daily Relevance

Micro-nudges deliver the right idea at the right time – recipes in the morning, reminders at snack time – making the brand part of everyday routines.

Habit Formation

By turning repeat purchases into rituals through small challenges and progress markers, brands become a natural choice in the consumer’s lifestyle.

Emotional Connection

Story-driven nudges create mini-moments of joy, surprise, or recognition – transforming a transaction into an ongoing relationship.

Adaptive Conversations

Flows adjust based on behavior: no re-purchase? → offer an incentive; positive feedback? → invite to share a review.

Always-On Loyalty

Instead of waiting for the next campaign, Nudgeflows keep consumers engaged between purchases – reinforcing loyalty without feeling pushy.

Conversational Feedback & Advocacy

Make every interaction an insight—and a spark for brand growth

Feedback that feels like a conversation—and is worth gold for your CRM. No boring forms, but a dialog that motivates, is honest, and actionable. Plus: Turn every response into a springboard for Google Reviews, UGC, and brand ambassadors.

Why does it matter?

Meet customers where they are: Capture feedback and inspire sharing via chat, SMS, email—even in-store.

Dialogue, not data dump: Quick emoji buttons, instant thank-yous, and rich follow-ups make it engaging.

Multiply impact: Happy customers are prompted to review, refer, or share—automatically.

Frictionless rewards: Automated UGC/referral campaigns, instant incentives, and zero manual admin.

How does it work?

Prompt: After purchase, start a chat (“How did you like it? 👍👎”).

Analyze: AI interprets feedback, surfaces insights, and identifies promoters.

Activate: Satisfied? Prompt for review, referral, or a photo—share via WhatsApp, get instant rewards.

Close the Loop: Unhappy? Trigger support, apology, or a win-back offer.

CASE STUDY

Planted: From Feedback to Repeat Love

Together with DiALOGiFY, Planted turned the launch of a new product into a learning and growth engine – using conversational feedback flows that revealed consumer jobs-to-be-done, inspired advocacy, and fueled product improvement.

Why it worked

Feedback rate over 70% — relevant & timely approach boost engagement rate
Real-time insights — real customer feedback about newly launched product
JTBD segmentation — Protein seekers, flavor explorers, and flexitarian families identified for CRM targeting
Brand love at scale — hundreds of #PlantedMoment UGC posts amplified reach

Loyalty Systems

Welcome to always-on loyalty mode

Digital passes, progress bars, milestone rewards—integrated into conversational touchpoints and individually triggered. Loyalty becomes a game mechanic—and your competitive edge.

Why does it matter?

Emotional connection: Loyalty becomes a game—customers see their progress, earn badges, and feel the win.

Always-on engagement: Digital passes, milestone rewards, and level-ups keep your brand top of mind.

Integrated touchpoints: Runs across chat, QR, CRM—no more siloed “points” programs.

Brand stickiness: Drives higher repeat purchase and deeper active loyalty.

How does it work?

Engage: Customers scan a QR or interact post-purchase to join the loyalty journey.

Track: Real-time digital pass shows progress (“Collect 5, get the 6th free”) and personal status via chat.

Motivate: Weekly challenges, badges, and milestone rewards trigger new actions—instantly.

Connect: Loyalty integrates with feedback, advocacy, and CRM flows for a 360° customer loop.

CASE STUDY

Ovomaltine: Snack, Scan, and Share

Together with DiALOGiFY, Ovomaltine activated families at the shelf with a playful promotion – turning QR scans on snack packs into a digital loyalty challenge. Consumers collected scans, unlocked rewards, and shared their #OvoMoment, building both repeat purchases and brand love.