UX ROI: From Scroll Fatigue to Real Conversations You’ve heard the myth: “Every $1 invested in UX returns $100.” A 9,900% ROI? Sounds like your finance team’s dream and your CMO’s next slide. But let’s…
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Delicious Dialogues: How to Cook Up Conversational Marketing That Customers Can’t Stop Talking About Introduction In the fiercely competitive business landscape, maintaining customer engagement and loyalty is crucial. Innovative engagement strategies, like Helvetia Insurance’s chocolate…
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From Touchpoint to Touchpoint: Initiate Dialogue In the world of digital marketing, establishing meaningful connections with customers is essential for businesses to thrive. However, traditional approaches often fall short in providing the seamless and immersive…
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As marketers, we can no longer afford to build poorly targeted campaigns. Consumers nowadays know precisely what they want, and they have no patience to look at items that are not relevant to them. Build…
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Implementation of conversational marketing strategy has been on a rise. Since the outbreak of COVID-19, the way consumers shop changed dramatically. Lockdowns, reduced social interactions, change of habits resulted in all of us adopting new…
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