Use cases for brands
With e-commerce growing rapidly, brands need to stand out from the crowd and gain a competitive edge over their peers.
Promotions
Send recurring messages of promotions to reward your most loyal customers. Offer them early access to special offers and mention that you want to thank them for their loyalty with this exclusive offer. Or send them a 20% special offer when they sign up for your regular updates. Personalised offers are more likely to be redeemed and allow you to segment offers to deliver higher customer lifetime value.
Product alerts
Customers who sign up can be notified when new products are available on your website or app. They can opt-in to receive reminders just minutes before your new product line launches so they don’t miss out on best-selling deals.
Content Digests
Customers can sign up for weekly or monthly content digests. Content Digest messages are valuable because instead of sending a short message, you can send a summary of the latest news and let your customers know about upcoming events, promotions and product launches. Send a private reply to a Facebook comment asking about new products. Since they’re already engaged with your brands, this is a great opportunity to offer to sign them up for regular updates.
Upcoming events
You can send recurring messages to invite customers to in-store events or live shopping. Once they’ve signed up for the event, you can create hype around the event with regular updates and reminders.
Services
Recurring messages can be used to send service offers and reminders to customers. This is a good strategy to ensure that customers continue to use your app while you continue to sell your products or services.
