How to build digital relationships, 100% automated. And eventually entering the subscription economy.

Posted In: Marketing Automation

Today, successful brands put their customers at the center of attention. Communication with consumers has never been more critical in your marketing strategy than it is today. Consumers want to be entertained, engaged and retained.…

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Posted In: Marketing Automation

The digital space has been continuously evolving, giving more and more opportunities for businesses and consumers to develop relationships and facilitate conversations.  Recent privacy changes (such as the implementation of GDPR) give more emphasis to…

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Posted In: Marketing Automation

Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…

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Posted In: Marketing Automation

Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…

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Posted In: Marketing Automation

Successful marketing automation strategies put customers at the center and reduce the friction that your prospects might have at different sales funnel stages. Therefore, as a brand, you should be prepared for different automation types at varying stages of the consumer journey.

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