DiALOGiFY
DEFREN
Book a demo Start a pilot
Book a demo Start a pilot
Shopper at the shelf with Fresh&Focus Shopper drinking Fresh&Focus on the train

The costliest gap in retail sits between purchase 1 and purchase 2.

This is how first-time buyers become repeat buyers: DiALOGiFY connects retail activation, Buyer Signals and repeat purchase journeys in one Customer Momentum System for FMCG brands in Switzerland.

Book a demo Start a pilot
  • Pilot in 6 weeks
  • TWINT integration
  • FADP-compliant
  • More first-time buyers won't fix growth.
  • Repeat buyers will.
  • More repeat. More relevance. More revenue.
TRUSTED BY LEADING BRANDS
  • Rivella
  • Emmi
  • Danone
  • Coca-Cola HBC
  • L'Oréal
  • BRITA
  • Kägi
FMCG REALITY
Only17%

of the FMCG launches analysed achieve above-average trial and repeat purchase.*

Trial is only half the job. What matters is whether first-time buyers come back.

*Source: NielsenIQ, Launch Fast, Learn Faster, European FMCG Analysis, 2026.

Know this story?

MONDAY
Purchase 1
Bought.
Full of expectations.
WEDNESDAY
Tried
Tasted. Liked.
Fits the moment.
TRANSITION
The costliest gap in retail.
?
FRIDAY
Forgotten
Product fades
into the background.
2 WEEKS LATER
Other brand
Competitor bought.
No reason to switch.
We close the gap between 'liked it' and 'became routine'.
With the Customer Momentum System.
Growth curve ↗ ↗

How the DiALOGiFY Customer Momentum System works

Retail execution from POS activation to repeat purchase: measurable, scalable, profitable.

Activate. Understand. Steer repeat purchase.

Built on Byron Sharp's principles of physical and mental availability.

SECURE PHYSICAL AVAILABILITY
Secure visibility
  • Distribution
  • Shelf availability
  • POS Compliance
  • Retail Visibility
BYRON SHARP · PHYSICAL
The foundation for every activation.
ACTIVATE DEMAND
Instant Cashback StickerWin Cashback StickerSpin & Win StickerGet Your Reward StickerWelcher Typ bist du StickerSay Thank You StickerAre You Ready Quiz StickerBe the Hero Sticker
Sampling Cashback Retail Media Packaging Social Messaging
BYRON SHARP · MENTAL
The right levers, at the right time, in the right place.
UNDERSTAND THE SHOPPER
Understand shoppers
  • Understand purchase motive
  • Understand consumption moment
  • Identify needs
  • Understand substitutes
Every touch delivers new buyer signals for smarter decisions.
TRIGGER REPEAT PURCHASE
Repeat purchase cycle: Start, Understand, Review, Repeat, Belong, Win
Touch Journeys Next Best Touch
  • Relevant touch journeys
  • Next Best Touch
  • Personalized nudge flows
  • Rewards & incentives
Buyer signals make touch journeys more relevant and lead to repeat purchase.
IMPROVE EVERY CYCLE
Measure growth
  • Next Best Actions
  • Repeat Purchase Performance
  • Geo, channel & retail insights
  • Campaign comparison
  • ROI / profitability
Insights drive better decisions and increase business impact.
Flagships

Three flagships. One system.

Each 6-month flagship combines shelf activation, Scoutsss verification and repeat data into proof that retail cannot ignore.

New penetration

Launch Momentum

Verified first buyers at the shelf and in sampling, repeat data for the annual review.

Discover Moment coverage

Range Momentum

Defend existing shelf space: more moments per buyer, rotation proof per SKU.

Discover Win back penetration

Win-Back Momentum

Bring lost buyers back and keep them, cheaper than any new acquisition.

Discover
Example use case

TWINT Instant cashback right at the shelf

Buy the product. Scan the QR code. Dialogue. Get cashback right in the TWINT app. Repeat-purchase impulse triggered.

See an example
  1. Scan purchase at PoS
  2. Cashback via TWINT
  3. Repeat-purchase nudge set

What our customers say about DiALOGiFY

'We used to evaluate campaigns. Today we understand what happens between first purchase and repeat purchase.'

Angelika Leemann
Angelika Leemann Co-CMO
rivella

'The discussion with sales became much easier. We could no longer just assume impact, we could prove it.'

Sabine Meier
Sabine Meier Head Brand Experience & Services Switzerland
EMMI

'For the first time we saw when shoppers return, which segments repeat more, and where to adjust.'

Urs Odermatt
Urs Odermatt Country Coordinator Schweiz
L'ORÉAL

Case studies.

How leading Swiss brands close the repeat-purchase gap with DiALOGiFY.

EMMI

How cashback became a door-opener.

A digital cashback that rewarded customers, and listened.

Read case study
(EAT)PLANTED

How a launch became a relationship.

Cashback with a conversational layer, from trial to repeat purchase.

Read case study
FOCUSWATER

An engagement strategy that fizzes.

"Chat with Pat" combined storytelling with real first-party data.

Read case study
SPAR

Referral likelihood captured right at checkout.

Shopper feedback was captured right after purchase and flowed back into store operations.

Read case study

For brands

  • More repeat purchases
  • Higher CLV
  • Stronger growth

For retailers

  • More frequency
  • Higher basket
  • Satisfied shoppers

For category managers

  • More rotation
  • More sales
  • Stronger categories

For trade marketing

  • More impact per activation
  • Better budget efficiency
  • Measurable impact
INDUSTRIES WE SERVE

Industries where visibility, activation and repeat purchase must be thought of together.

FMCG

Make shelf promotions, sampling, cashback and repeat-purchase paths controllable across fragmented retail and PoS realities.

Beverages & Beer

Connect on-trade and off-trade activation with trial, follow-up contact and operational repeat.

Consumer Electronics

Turn registration, sell-through and loyalty impulses into a robust post-purchase system.

Retail

Bring together activation, visibility and repeat purchase exactly where retailer reality, PoS execution and repeat purchase get decided operationally.

Proven impact.

Results from completed pilot projects in Swiss retail.

+23% Repeat-purchase rate with activated repeat impulses
30-80% Share of first-time buyers of participating consumers are first-time buyers, depending on the starting point
+11% Revenue lift within the pilot period
10-30% Redemption rate of buyers of a stickered product redeem the cashback

TWINT-integrated , instant cashback right at the moment of purchase, with no extra app or login.

Based on pilot projects with partners in Swiss retail, 2024-2026. Results vary by category, brand and implementation. How we measure.1 How we measure impact1

Feature article from Marketing Review St. Gallen: “From Campaign Operator to AI Orchestrator”

Category insight: How DiALOGiFY translates Nestlé's shopper strategy into practice

FAQ

Frequent questions. Clear answers.

The key questions before you start.

What does trade marketing mean for FMCG brands in Switzerland?
Do we have to replace our CRM?
Do we need IT resources?
Is this only for new launches?
How long does a pilot take?
Does it work with TWINT?
How does Scoutsss fit in?

Why are cashback use cases especially effective, and where are they used?

Cashback acts right at the moment of purchase: it lowers the barrier to first and repeat purchase, delivers verified purchase data and creates a direct dialogue with the shopper, without a media break. Depending on the goal, three variants are used.

Win Cashback

Prize-draw mechanic with a cashback chance. Maximum attention and reach for launches and awareness campaigns, low entry barrier, high participation.

USE · LAUNCH & AWARENESS

Instant Cashback · TWINT

Instant refund right at the shelf via TWINT, no app install, no login, no media break. The strongest lever for conversion and first repeat purchase.

USE · CONVERSION AT POS

Win-Back

Targeted reactivation of shoppers who didn't repurchase. Closes the gap between purchase 1 and 2 and wins back lapsed buyers.

USE · RETENTION & REPEAT

Does DiALOGiFY fit with Salesforce, HubSpot or other systems?

Yes. DiALOGiFY integrates into your existing system landscape.

  • Salesforce
  • HubSpot
  • Klaviyo
  • Shopify
  • SAP
  • Mailchimp
  • ActiveCampaign

Which approach fits your situation?

Three quick questions, then you'll see the approach that fits where you stand, backed by real results and public signals from the DACH market.

Your analysis: we have also sent you the link by email.
Question 1 of 3
What best describes your current situation?
Question 2 of 3
What matters most to you right now?
Question 2 of 3
What matters most to you right now?
Question 2 of 3
What matters most to you right now?
Question 3 of 3
From which perspective are you looking at this?
Our recommendation
Trigger first purchases, measurable at the shelf
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Trigger first purchases, measurable at the shelf
Based on your situation: we're launching a new product, with a focus on: trigger first purchases.
Best fit for your situation
Trigger first purchases, measurable at the shelf
Campaign
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks availability and placement upfront, activation without shelf presence fizzles.
1
Use cases · Activate demandYour entry point
QR and instant cashback trigger the first purchase, measurable at the shelf.
2
Buyer Signals · Understand shoppers
Every scan delivers signals: who buys for the first time, what convinces, what's missing.
3
Customer Momentum · Trigger repeat
The post-purchase dialogue sets up the second buy, with consent and a follow-up impulse.
4
Growth Cockpit · Improve every cycle
The cockpit shows which regions and channels deliver the strongest first-purchase rate.
DiALOGiFY field proof
Snacks category, DACH, QR promotion on 50,000 products
12.5 %of products were scanned, every scan an active consumer dialogue
66 %
gave product feedback
38 %
marketing opt-ins
Ø 53 sec.
dialogue duration
6,256
dialogues held
The moment right after purchase became an active dialogue: feedback, consents and consumer knowledge, from a single promotion.
How the approach works
A QR code on the product or display leads straight to instant cashback via TWINT. Every scan is a measurable purchase moment, and the entry into a dialogue that sets up the second buy.
Common reservation
"QR and cashback don't work with our target group."
The behaviour is long since learned: 72 % of smartphone users in Germany have at least one retailer app installed. No education phase needed, just a clear entry point.
From your perspective
For marketing teams this is the fastest route to internal proof: measurable first conversion instead of reach reporting.
POS verification takes operational work off the table: availability and placement are checked externally.
Every activation delivers the first reliable data point for building profiles.
A clearly scoped test with a measurable result, risk and effort stay contained.
Market signal
72 % of smartphone users have at least one grocery retailer app installed
Market signal, Germany, retailer apps 2025
What becomes measurable
First-purchase rateShelf conversionOpt-ins
Matching standard use cases
Optional, beforehand, Scoutsss
Before you activate: is your product actually placed right on the shelf?
Scoutsss verifies availability, placement and POS execution with real shoppers, before activation budget is spent.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Turn sampling into repeat purchase
Campaign
Trial becomes measurable, and leads systematically to the second buy.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks whether sampling locations and shelf availability line up.
1
Use cases · Activate demandYour entry point
Sampling with QR and voucher journey makes every trial contact measurable.
2
Buyer Signals · Understand shoppers
Feedback right after the tasting shows what convinces, and what blocks the purchase.
3
Customer Momentum · Trigger repeat
The voucher leads from trial to the first regular purchase, and the dialogue to the second.
4
Growth Cockpit · Improve every cycle
The cockpit compares locations and formats: where does trial convert most efficiently?
DiALOGiFY field proof
Ready-to-drink beverage, Switzerland, sampling with voucher journey
74 %of reached consumers had never bought the brand before
26 %
of vouchers redeemed, trial became purchase
51 %
marketing opt-ins
Ø 53 sec.
dialogue duration per contact
CRM
usable customer data from every contact
Sampling didn't end at the tasting moment: a voucher journey led directly to the second purchase, while building customer data at the same time.
How the approach works
Every sample carries a QR code. Whoever tries it gives brief feedback and receives a voucher for the first regular purchase. Each sampling contact becomes a measurable path to purchase.
Common reservation
"Sampling impact can't be measured."
A sampling campaign in the beverage category shows otherwise: 74 % first contacts, and more than one in four vouchers was redeemed, the direct route from trial to purchase.
From your perspective
Sampling moves from cost block to measurable funnel, ideal for launch and innovation budgets.
Sampling costs finally sit next to measurable repeat figures.
Sampling becomes a CRM source: every trial contact can become a known customer.
Innovation budget with a demonstrable outcome: trial, second purchase and customer data from one measure.
Market signal
50 % of product innovations stop growing in year two, trial without a follow-up path has no lasting effect
Market signal, NIQ Germany 2025
What becomes measurable
Trial-to-purchase rateSecond-purchase rateOpt-ins
Matching standard use cases
Optional, beforehand, Scoutsss
Is the product where you're sampling?
Scoutsss checks whether sampling locations and shelf availability line up, so the voucher doesn't run into a gap.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Turn sampling into repeat purchase
Trial becomes measurable, and leads systematically to the second buy.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Turn sampling into repeat purchase
Based on your situation: we're launching a new product, with a focus on: make sampling measurable.
Best fit for your situation
Turn sampling into repeat purchase
Campaign
Trial becomes measurable, and leads systematically to the second buy.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks whether sampling locations and shelf availability line up.
1
Use cases · Activate demandYour entry point
Sampling with QR and voucher journey makes every trial contact measurable.
2
Buyer Signals · Understand shoppers
Feedback right after the tasting shows what convinces, and what blocks the purchase.
3
Customer Momentum · Trigger repeat
The voucher leads from trial to the first regular purchase, and the dialogue to the second.
4
Growth Cockpit · Improve every cycle
The cockpit compares locations and formats: where does trial convert most efficiently?
DiALOGiFY field proof
Ready-to-drink beverage, Switzerland, sampling with voucher journey
74 %of reached consumers had never bought the brand before
26 %
of vouchers redeemed, trial became purchase
51 %
marketing opt-ins
Ø 53 sec.
dialogue duration per contact
CRM
usable customer data from every contact
Sampling didn't end at the tasting moment: a voucher journey led directly to the second purchase, while building customer data at the same time.
How the approach works
Every sample carries a QR code. Whoever tries it gives brief feedback and receives a voucher for the first regular purchase. Each sampling contact becomes a measurable path to purchase.
Common reservation
"Sampling impact can't be measured."
A sampling campaign in the beverage category shows otherwise: 74 % first contacts, and more than one in four vouchers was redeemed, the direct route from trial to purchase.
From your perspective
Sampling moves from cost block to measurable funnel, ideal for launch and innovation budgets.
Sampling costs finally sit next to measurable repeat figures.
Sampling becomes a CRM source: every trial contact can become a known customer.
Innovation budget with a demonstrable outcome: trial, second purchase and customer data from one measure.
Market signal
50 % of product innovations stop growing in year two, trial without a follow-up path has no lasting effect
Market signal, NIQ Germany 2025
What becomes measurable
Trial-to-purchase rateSecond-purchase rateOpt-ins
Matching standard use cases
Optional, beforehand, Scoutsss
Is the product where you're sampling?
Scoutsss checks whether sampling locations and shelf availability line up, so the voucher doesn't run into a gap.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Trigger first purchases, measurable at the shelf
Campaign
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks availability and placement upfront, activation without shelf presence fizzles.
1
Use cases · Activate demandYour entry point
QR and instant cashback trigger the first purchase, measurable at the shelf.
2
Buyer Signals · Understand shoppers
Every scan delivers signals: who buys for the first time, what convinces, what's missing.
3
Customer Momentum · Trigger repeat
The post-purchase dialogue sets up the second buy, with consent and a follow-up impulse.
4
Growth Cockpit · Improve every cycle
The cockpit shows which regions and channels deliver the strongest first-purchase rate.
DiALOGiFY field proof
Snacks category, DACH, QR promotion on 50,000 products
12.5 %of products were scanned, every scan an active consumer dialogue
66 %
gave product feedback
38 %
marketing opt-ins
Ø 53 sec.
dialogue duration
6,256
dialogues held
The moment right after purchase became an active dialogue: feedback, consents and consumer knowledge, from a single promotion.
How the approach works
A QR code on the product or display leads straight to instant cashback via TWINT. Every scan is a measurable purchase moment, and the entry into a dialogue that sets up the second buy.
Common reservation
"QR and cashback don't work with our target group."
The behaviour is long since learned: 72 % of smartphone users in Germany have at least one retailer app installed. No education phase needed, just a clear entry point.
From your perspective
For marketing teams this is the fastest route to internal proof: measurable first conversion instead of reach reporting.
POS verification takes operational work off the table: availability and placement are checked externally.
Every activation delivers the first reliable data point for building profiles.
A clearly scoped test with a measurable result, risk and effort stay contained.
Market signal
72 % of smartphone users have at least one grocery retailer app installed
Market signal, Germany, retailer apps 2025
What becomes measurable
First-purchase rateShelf conversionOpt-ins
Matching standard use cases
Optional, beforehand, Scoutsss
Before you activate: is your product actually placed right on the shelf?
Scoutsss verifies availability, placement and POS execution with real shoppers, before activation budget is spent.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Make POS and packaging the starting point
Shelf, display and pack become the entry into measurable customer relationships.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Make POS and packaging the starting point
Based on your situation: we're launching a new product, with a focus on: secure shelf visibility.
Best fit for your situation
Make POS and packaging the starting point
Campaign
Shelf, display and pack become the entry into measurable customer relationships.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss spots early which regions, retailers and stores are holding growth back.
1
Use cases · Activate demandYour entry point
QR at the shelf and on the pack makes the physical channel digitally activatable.
2
Buyer Signals · Understand shoppers
Shopper feedback right in the purchase context shows what works at the shelf.
3
Customer Momentum · Trigger repeat
The purchase moment becomes a repeat path, the pack carries the entry point.
4
Growth Cockpit · Improve every cycle
The cockpit shows scan rates and sales impact by location and format.
DiALOGiFY field proof
Plant-based category, Switzerland, instant cashback with retailer and TWINT
25.4 %of reached shoppers actively participated at the shelf
Uplift
measurable sales increase at POS
CRM
opt-ins straight from the purchase moment
Feedback
shopper responses in the purchase context
Frictionless
cashback without a registration hurdle
Shelf interest was converted directly into purchases, with a frictionless cashback experience combined with feedback and data building.
How the approach works
QR codes on packaging or at the shelf turn every purchase moment into a possible dialogue entry: cashback, product information or feedback, without forcing an app on the consumer.
Common reservation
"The physical channel can't be activated digitally."
In cooperation with a leading Swiss retailer, shelf interest was converted directly into purchases: one in four reached shoppers took part.
From your perspective
The social-to-store loop becomes measurable: what starts online shows up at the shelf.
POS moves from endpoint to starting point, a strong argument in the annual retailer negotiation.
The purchase moment at the shelf becomes the opt-in moment, the start of systematic customer relationships.
The physical channel becomes digitally measurable, without a new system and without an app project.
Market signal
61 % of consumers say supermarket apps have changed their shopping behaviour, digital behaviour at POS is learned
Market signal, vzbv supermarket apps 2025
What becomes measurable
POS activation rateScan rateSales impact
Matching standard use cases
Recommended first step, Scoutsss
Which markets are holding your growth back?
Scoutsss spots early which regions, retailers and stores fall short on availability and placement.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Trigger first purchases, measurable at the shelf
Campaign
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks availability and placement upfront, activation without shelf presence fizzles.
1
Use cases · Activate demandYour entry point
QR and instant cashback trigger the first purchase, measurable at the shelf.
2
Buyer Signals · Understand shoppers
Every scan delivers signals: who buys for the first time, what convinces, what's missing.
3
Customer Momentum · Trigger repeat
The post-purchase dialogue sets up the second buy, with consent and a follow-up impulse.
4
Growth Cockpit · Improve every cycle
The cockpit shows which regions and channels deliver the strongest first-purchase rate.
DiALOGiFY field proof
Snacks category, DACH, QR promotion on 50,000 products
12.5 %of products were scanned, every scan an active consumer dialogue
66 %
gave product feedback
38 %
marketing opt-ins
Ø 53 sec.
dialogue duration
6,256
dialogues held
The moment right after purchase became an active dialogue: feedback, consents and consumer knowledge, from a single promotion.
How the approach works
A QR code on the product or display leads straight to instant cashback via TWINT. Every scan is a measurable purchase moment, and the entry into a dialogue that sets up the second buy.
Common reservation
"QR and cashback don't work with our target group."
The behaviour is long since learned: 72 % of smartphone users in Germany have at least one retailer app installed. No education phase needed, just a clear entry point.
From your perspective
For marketing teams this is the fastest route to internal proof: measurable first conversion instead of reach reporting.
POS verification takes operational work off the table: availability and placement are checked externally.
Every activation delivers the first reliable data point for building profiles.
A clearly scoped test with a measurable result, risk and effort stay contained.
Market signal
72 % of smartphone users have at least one grocery retailer app installed
Market signal, Germany, retailer apps 2025
What becomes measurable
First-purchase rateShelf conversionOpt-ins
Matching standard use cases
Recommended first step, Scoutsss
Before you activate: is your product actually placed right on the shelf?
Scoutsss verifies availability, placement and POS execution with real shoppers, before activation budget is spent.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Make promotions effective, beyond sell-out
Deal pressure becomes a measurable activation moment with a follow-up contact.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Make promotions effective, beyond sell-out
Based on your situation: our existing range needs to grow, with a focus on: make promotions more effective.
Best fit for your situation
Make promotions effective, beyond sell-out
Campaign
Deal pressure becomes a measurable activation moment with a follow-up contact.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss verifies whether secondary placements, displays and promo prices are actually in place.
1
Use cases · Activate demandYour entry point
The promotion gains a digital layer, participation and impact become visible.
2
Buyer Signals · Understand shoppers
Participation data shows who responds to the promotion, and who would have bought anyway.
3
Customer Momentum · Trigger repeat
The follow-up contact after redemption leads from promo purchase to regular repeat.
4
Growth Cockpit · Improve every cycle
The cockpit makes promotions comparable across waves and categories.
DiALOGiFY field proof
Cheese and beverage categories, Switzerland, instant cashback via TWINT
20.5 %of reached shoppers actively participated (cheese category)
14.9 %
participation rate in the beverage category
2 categories
classic range, no trend product
Repeatable
mechanic reusable without rebuilding
At the shelf
activation right at the point of purchase
Proof of transferability: the same cashback mechanic activated buyers across two completely different, established categories.
How the approach works
The running promotion gains a digital layer: cashback or prize mechanic via QR, right on the product. That reveals who buys, who returns, and what the promotion actually delivers.
Common reservation
"Cashback only works for trend products."
Two campaigns in classic, highly competitive categories, cheese and beverages, show the opposite: the mechanic works just as well in the established range.
From your perspective
The promotion delivers not just sell-out but insight, which strengthens the next campaign plan.
Promotion impact becomes comparable for the first time, and the internal debate about measurability gets shorter.
Every promotion generates opt-ins and profiles, not just sell-out.
Promotion budgets become comparable by impact, a basis for better allocation.
Market signal
>25 % of FMCG units in Germany are sold on promotion, the additional volume effect often stays limited
Market signal, NIQ West Europe 2026
What becomes measurable
Promotion upliftParticipation rateRepeat rate
Matching standard use cases
Optional, beforehand, Scoutsss
Is your promotion actually executed at the shelf?
Scoutsss verifies with real shoppers whether secondary placements, displays and promo prices are genuinely in the market.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Make POS and packaging the starting point
Campaign
Shelf, display and pack become the entry into measurable customer relationships.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss spots early which regions, retailers and stores are holding growth back.
1
Use cases · Activate demandYour entry point
QR at the shelf and on the pack makes the physical channel digitally activatable.
2
Buyer Signals · Understand shoppers
Shopper feedback right in the purchase context shows what works at the shelf.
3
Customer Momentum · Trigger repeat
The purchase moment becomes a repeat path, the pack carries the entry point.
4
Growth Cockpit · Improve every cycle
The cockpit shows scan rates and sales impact by location and format.
DiALOGiFY field proof
Plant-based category, Switzerland, instant cashback with retailer and TWINT
25.4 %of reached shoppers actively participated at the shelf
Uplift
measurable sales increase at POS
CRM
opt-ins straight from the purchase moment
Feedback
shopper responses in the purchase context
Frictionless
cashback without a registration hurdle
Shelf interest was converted directly into purchases, with a frictionless cashback experience combined with feedback and data building.
How the approach works
QR codes on packaging or at the shelf turn every purchase moment into a possible dialogue entry: cashback, product information or feedback, without forcing an app on the consumer.
Common reservation
"The physical channel can't be activated digitally."
In cooperation with a leading Swiss retailer, shelf interest was converted directly into purchases: one in four reached shoppers took part.
From your perspective
The social-to-store loop becomes measurable: what starts online shows up at the shelf.
POS moves from endpoint to starting point, a strong argument in the annual retailer negotiation.
The purchase moment at the shelf becomes the opt-in moment, the start of systematic customer relationships.
The physical channel becomes digitally measurable, without a new system and without an app project.
Market signal
61 % of consumers say supermarket apps have changed their shopping behaviour, digital behaviour at POS is learned
Market signal, vzbv supermarket apps 2025
What becomes measurable
POS activation rateScan rateSales impact
Matching standard use cases
Optional, beforehand, Scoutsss
Which markets are holding your growth back?
Scoutsss spots early which regions, retailers and stores fall short on availability and placement.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Make POS and packaging the starting point
Shelf, display and pack become the entry into measurable customer relationships.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Make POS and packaging the starting point
Based on your situation: our existing range needs to grow, with a focus on: use POS and packaging digitally.
Best fit for your situation
Make POS and packaging the starting point
Campaign
Shelf, display and pack become the entry into measurable customer relationships.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss spots early which regions, retailers and stores are holding growth back.
1
Use cases · Activate demandYour entry point
QR at the shelf and on the pack makes the physical channel digitally activatable.
2
Buyer Signals · Understand shoppers
Shopper feedback right in the purchase context shows what works at the shelf.
3
Customer Momentum · Trigger repeat
The purchase moment becomes a repeat path, the pack carries the entry point.
4
Growth Cockpit · Improve every cycle
The cockpit shows scan rates and sales impact by location and format.
DiALOGiFY field proof
Plant-based category, Switzerland, instant cashback with retailer and TWINT
25.4 %of reached shoppers actively participated at the shelf
Uplift
measurable sales increase at POS
CRM
opt-ins straight from the purchase moment
Feedback
shopper responses in the purchase context
Frictionless
cashback without a registration hurdle
Shelf interest was converted directly into purchases, with a frictionless cashback experience combined with feedback and data building.
How the approach works
QR codes on packaging or at the shelf turn every purchase moment into a possible dialogue entry: cashback, product information or feedback, without forcing an app on the consumer.
Common reservation
"The physical channel can't be activated digitally."
In cooperation with a leading Swiss retailer, shelf interest was converted directly into purchases: one in four reached shoppers took part.
From your perspective
The social-to-store loop becomes measurable: what starts online shows up at the shelf.
POS moves from endpoint to starting point, a strong argument in the annual retailer negotiation.
The purchase moment at the shelf becomes the opt-in moment, the start of systematic customer relationships.
The physical channel becomes digitally measurable, without a new system and without an app project.
Market signal
61 % of consumers say supermarket apps have changed their shopping behaviour, digital behaviour at POS is learned
Market signal, vzbv supermarket apps 2025
What becomes measurable
POS activation rateScan rateSales impact
Matching standard use cases
Optional, beforehand, Scoutsss
Which markets are holding your growth back?
Scoutsss spots early which regions, retailers and stores fall short on availability and placement.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Make promotions effective, beyond sell-out
Campaign
Deal pressure becomes a measurable activation moment with a follow-up contact.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss verifies whether secondary placements, displays and promo prices are actually in place.
1
Use cases · Activate demandYour entry point
The promotion gains a digital layer, participation and impact become visible.
2
Buyer Signals · Understand shoppers
Participation data shows who responds to the promotion, and who would have bought anyway.
3
Customer Momentum · Trigger repeat
The follow-up contact after redemption leads from promo purchase to regular repeat.
4
Growth Cockpit · Improve every cycle
The cockpit makes promotions comparable across waves and categories.
DiALOGiFY field proof
Cheese and beverage categories, Switzerland, instant cashback via TWINT
20.5 %of reached shoppers actively participated (cheese category)
14.9 %
participation rate in the beverage category
2 categories
classic range, no trend product
Repeatable
mechanic reusable without rebuilding
At the shelf
activation right at the point of purchase
Proof of transferability: the same cashback mechanic activated buyers across two completely different, established categories.
How the approach works
The running promotion gains a digital layer: cashback or prize mechanic via QR, right on the product. That reveals who buys, who returns, and what the promotion actually delivers.
Common reservation
"Cashback only works for trend products."
Two campaigns in classic, highly competitive categories, cheese and beverages, show the opposite: the mechanic works just as well in the established range.
From your perspective
The promotion delivers not just sell-out but insight, which strengthens the next campaign plan.
Promotion impact becomes comparable for the first time, and the internal debate about measurability gets shorter.
Every promotion generates opt-ins and profiles, not just sell-out.
Promotion budgets become comparable by impact, a basis for better allocation.
Market signal
>25 % of FMCG units in Germany are sold on promotion, the additional volume effect often stays limited
Market signal, NIQ West Europe 2026
What becomes measurable
Promotion upliftParticipation rateRepeat rate
Matching standard use cases
Optional, beforehand, Scoutsss
Is your promotion actually executed at the shelf?
Scoutsss verifies with real shoppers whether secondary placements, displays and promo prices are genuinely in the market.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Trigger first purchases, measurable at the shelf
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Trigger first purchases, measurable at the shelf
Based on your situation: our existing range needs to grow, with a focus on: win new buyer groups.
Best fit for your situation
Trigger first purchases, measurable at the shelf
Campaign
Interest becomes purchase: QR and cashback make the first buying moment visible and repeatable.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks availability and placement upfront, activation without shelf presence fizzles.
1
Use cases · Activate demandYour entry point
QR and instant cashback trigger the first purchase, measurable at the shelf.
2
Buyer Signals · Understand shoppers
Every scan delivers signals: who buys for the first time, what convinces, what's missing.
3
Customer Momentum · Trigger repeat
The post-purchase dialogue sets up the second buy, with consent and a follow-up impulse.
4
Growth Cockpit · Improve every cycle
The cockpit shows which regions and channels deliver the strongest first-purchase rate.
DiALOGiFY field proof
Snacks category, DACH, QR promotion on 50,000 products
12.5 %of products were scanned, every scan an active consumer dialogue
66 %
gave product feedback
38 %
marketing opt-ins
Ø 53 sec.
dialogue duration
6,256
dialogues held
The moment right after purchase became an active dialogue: feedback, consents and consumer knowledge, from a single promotion.
How the approach works
A QR code on the product or display leads straight to instant cashback via TWINT. Every scan is a measurable purchase moment, and the entry into a dialogue that sets up the second buy.
Common reservation
"QR and cashback don't work with our target group."
The behaviour is long since learned: 72 % of smartphone users in Germany have at least one retailer app installed. No education phase needed, just a clear entry point.
From your perspective
For marketing teams this is the fastest route to internal proof: measurable first conversion instead of reach reporting.
POS verification takes operational work off the table: availability and placement are checked externally.
Every activation delivers the first reliable data point for building profiles.
A clearly scoped test with a measurable result, risk and effort stay contained.
Market signal
72 % of smartphone users have at least one grocery retailer app installed
Market signal, Germany, retailer apps 2025
What becomes measurable
First-purchase rateShelf conversionOpt-ins
Matching standard use cases
Optional, beforehand, Scoutsss
Before you activate: is your product actually placed right on the shelf?
Scoutsss verifies availability, placement and POS execution with real shoppers, before activation budget is spent.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Make promotions effective, beyond sell-out
Campaign
Deal pressure becomes a measurable activation moment with a follow-up contact.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss verifies whether secondary placements, displays and promo prices are actually in place.
1
Use cases · Activate demandYour entry point
The promotion gains a digital layer, participation and impact become visible.
2
Buyer Signals · Understand shoppers
Participation data shows who responds to the promotion, and who would have bought anyway.
3
Customer Momentum · Trigger repeat
The follow-up contact after redemption leads from promo purchase to regular repeat.
4
Growth Cockpit · Improve every cycle
The cockpit makes promotions comparable across waves and categories.
DiALOGiFY field proof
Cheese and beverage categories, Switzerland, instant cashback via TWINT
20.5 %of reached shoppers actively participated (cheese category)
14.9 %
participation rate in the beverage category
2 categories
classic range, no trend product
Repeatable
mechanic reusable without rebuilding
At the shelf
activation right at the point of purchase
Proof of transferability: the same cashback mechanic activated buyers across two completely different, established categories.
How the approach works
The running promotion gains a digital layer: cashback or prize mechanic via QR, right on the product. That reveals who buys, who returns, and what the promotion actually delivers.
Common reservation
"Cashback only works for trend products."
Two campaigns in classic, highly competitive categories, cheese and beverages, show the opposite: the mechanic works just as well in the established range.
From your perspective
The promotion delivers not just sell-out but insight, which strengthens the next campaign plan.
Promotion impact becomes comparable for the first time, and the internal debate about measurability gets shorter.
Every promotion generates opt-ins and profiles, not just sell-out.
Promotion budgets become comparable by impact, a basis for better allocation.
Market signal
>25 % of FMCG units in Germany are sold on promotion, the additional volume effect often stays limited
Market signal, NIQ West Europe 2026
What becomes measurable
Promotion upliftParticipation rateRepeat rate
Matching standard use cases
Optional, beforehand, Scoutsss
Is your promotion actually executed at the shelf?
Scoutsss verifies with real shoppers whether secondary placements, displays and promo prices are genuinely in the market.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Truly understand consumers
Make purchase motives and consumption contexts visible, straight from the market, not from a panel.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Truly understand consumers
Based on your situation: our existing range needs to grow, with a focus on: understand consumers better.
Best fit for your situation
Truly understand consumers
Campaign → Always-on
Make purchase motives and consumption contexts visible, straight from the market, not from a panel.
Starts as a campaign and grows into continuous operation.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss complements the dialogue with field observation: what really happens in front of the shelf?
1
Use cases · Activate demandYour entry point
Every purchase becomes the occasion for a brief, rewarded dialogue.
2
Buyer Signals · Understand shoppers
Purchase motives, consumption contexts and needs are captured right in the buying context.
3
Customer Momentum · Trigger repeat
The dialogue produces the opt-in, and with it the channel for the next impulse.
4
Growth Cockpit · Improve every cycle
The cockpit condenses the answers into insights for range and category.
DiALOGiFY field proof
Breakfast category, DACH, QR dialogue on the product
25 %of dialogues ended with a marketing opt-in
Ø 52 sec.
dialogue duration
up to 10 %
new buyers identified
Motives
purchase reasons and consumption contexts captured
Direct
insights without the panel detour
Routine purchases became the entry into a dialogue: buyers shared knowledge about motives and consumption context, directly usable for marketing and product development.
How the approach works
Every purchase becomes an opportunity for a brief dialogue: who buys, why, in what situation? The answers feed straight into marketing and product development, with consent.
Common reservation
"We can't get reliable consumer data."
A campaign in the breakfast category shows otherwise: even routine purchases generate opt-ins and usable consumer knowledge, one in four dialogues ended with a marketing opt-in.
From your perspective
Consumer knowledge from real purchase moments, more direct and cheaper than classic market research.
Shopper knowledge straight from the shelf, usable in range and placement conversations.
Purchase motives and consumption contexts straight from the market, the basis for real segmentation.
A solid data basis for range and category decisions, straight from the market.
Market signal
56 % of online shoppers share data for clear benefits, 62 % trust retailers with it
Market signal, Germany, data willingness 2025
What becomes measurable
Opt-insCustomer profile depthActionable insights
Matching standard use cases
Optional, beforehand, Scoutsss
What happens in front of the shelf?
Scoutsss complements the dialogue with field observation: real shoppers document what actually happens at POS.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Make promotions effective, beyond sell-out
Campaign
Deal pressure becomes a measurable activation moment with a follow-up contact.
Starts as a clearly scoped campaign, ideal for the pilot.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss verifies whether secondary placements, displays and promo prices are actually in place.
1
Use cases · Activate demandYour entry point
The promotion gains a digital layer, participation and impact become visible.
2
Buyer Signals · Understand shoppers
Participation data shows who responds to the promotion, and who would have bought anyway.
3
Customer Momentum · Trigger repeat
The follow-up contact after redemption leads from promo purchase to regular repeat.
4
Growth Cockpit · Improve every cycle
The cockpit makes promotions comparable across waves and categories.
DiALOGiFY field proof
Cheese and beverage categories, Switzerland, instant cashback via TWINT
20.5 %of reached shoppers actively participated (cheese category)
14.9 %
participation rate in the beverage category
2 categories
classic range, no trend product
Repeatable
mechanic reusable without rebuilding
At the shelf
activation right at the point of purchase
Proof of transferability: the same cashback mechanic activated buyers across two completely different, established categories.
How the approach works
The running promotion gains a digital layer: cashback or prize mechanic via QR, right on the product. That reveals who buys, who returns, and what the promotion actually delivers.
Common reservation
"Cashback only works for trend products."
Two campaigns in classic, highly competitive categories, cheese and beverages, show the opposite: the mechanic works just as well in the established range.
From your perspective
The promotion delivers not just sell-out but insight, which strengthens the next campaign plan.
Promotion impact becomes comparable for the first time, and the internal debate about measurability gets shorter.
Every promotion generates opt-ins and profiles, not just sell-out.
Promotion budgets become comparable by impact, a basis for better allocation.
Market signal
>25 % of FMCG units in Germany are sold on promotion, the additional volume effect often stays limited
Market signal, NIQ West Europe 2026
What becomes measurable
Promotion upliftParticipation rateRepeat rate
Matching standard use cases
Optional, beforehand, Scoutsss
Is your promotion actually executed at the shelf?
Scoutsss verifies with real shoppers whether secondary placements, displays and promo prices are genuinely in the market.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Trigger the second purchase
Close the gap after the first buy, with an impulse at the right time.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Trigger the second purchase
Based on your situation: repeat purchase and loyalty have stalled, with a focus on: trigger the second purchase.
Best fit for your situation
Trigger the second purchase
Campaign → Always-on
Close the gap after the first buy, with an impulse at the right time.
Starts as a campaign and grows into continuous operation.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss makes sure the product is actually available for the second purchase.
1
Use cases · Activate demandYour entry point
The purchase moment becomes the journey entry, with a benefit and an opt-in.
2
Buyer Signals · Understand shoppers
The journey shows who stays engaged after the first buy, and where the rest drop off.
3
Customer Momentum · Trigger repeat
Timed impulses close the gap between first and second purchase.
4
Growth Cockpit · Improve every cycle
The cockpit measures time to repeat, and which impulse shortens it.
DiALOGiFY field proof
Functional beverage, Switzerland, dialogue-led QR journey with brand ambassador
+4.5×online shop revenue during the campaign
+50 %
verified opt-ins
6×
higher feedback participation
On-pack
majority of entries via the packaging
Repeat
measurable increase in repeat purchases
Every purchase became the entry into a guided journey: feedback, rewards and relevant content led to measurably more repeat purchases.
How the approach works
The first purchase is the strongest moment for an opt-in. Whoever receives a relevant benefit right afterwards comes back, and turns from an anonymous buyer into a known customer.
Common reservation
"Repeat purchase can't be driven digitally."
A beverage brand connected every purchase to a dialogue-led journey around a brand ambassador, and multiplied its online revenue.
From your perspective
Repeat logic straight out of the activation moment, without a large CRM project as a prerequisite.
Every purchase moment at the shelf becomes the start of a measurable customer relationship.
The strongest opt-in moment is used: right after purchase, with a clear benefit in return.
The gap between first and second purchase becomes a manageable figure, with a direct revenue lever.
Market signal
56 % of online shoppers are willing to share data for clear benefits, the purchase moment is the best time for it
Market signal, Germany, data willingness 2025
What becomes measurable
Days to second purchaseRepeat rateOpt-ins
Matching standard use cases
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Turn repeat purchase into habit
Always-on
From impulse to routine, systematic and measurable across multiple activations.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss delivers real shopper signals from regions before you scale nationally.
1
Use cases · Activate demandYour entry point
Journeys that build on each other keep contact alive for months, wave after wave.
2
Buyer Signals · Understand shoppers
Each wave shows which buyer groups come back, and which impulses they need.
3
Customer Momentum · Trigger repeat
Repeat becomes manageable: frequency, rhythm and incentive interlock.
4
Growth Cockpit · Improve every cycle
The cockpit compares waves: retention, time to repeat and customer value over time.
DiALOGiFY field proof
Ready meals, Switzerland, three consecutive cashback campaigns
50 %repeat rate across the whole series, every second buyer came back
19,286
unique participants
40,178
purchase participations in total
75.5 %
of repeat purchases within 7 days
17.4 %
of wave 2 buyers also joined wave 3
The strongest repeat evidence in the portfolio: for the first time, repeat purchase became systematically measurable across multiple campaigns, Customer Momentum in numbers.
How the approach works
Several activations that build on each other keep contact alive over months. Each wave learns from the last, and the repeat rate becomes a manageable figure instead of a hope.
Common reservation
"Repeat purchase can't be built systematically."
Three consecutive campaigns from a ready-meals brand prove otherwise: half of all buyers took part at least one more time, measurable across every wave.
From your perspective
The repeat loop becomes a brand argument that reaches beyond the next discount.
Repeat data strengthens the position with retail: the brand brings buyers back.
Repeat becomes measurable across campaigns, the basis for systematic customer value management.
Making repeat measurable across multiple activations is the basis for plannable growth.
Market signal
>90 % of consumers in Germany use at least one loyalty programme, repeat mechanics meet learned behaviour
Market signal, KPMG Retail Sales Monitor 2025
What becomes measurable
Purchase frequencyRepeat rateCustomer value over time
Matching standard use cases
Optional, beforehand, Scoutsss
Before the national roll-out: what does the market say?
Scoutsss delivers real shopper signals from selected regions before you scale a mechanic nationally.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Turn repeat purchase into habit
From impulse to routine, systematic and measurable across multiple activations.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Turn repeat purchase into habit
Based on your situation: repeat purchase and loyalty have stalled, with a focus on: turn repeat purchase into habit.
Best fit for your situation
Turn repeat purchase into habit
Always-on
From impulse to routine, systematic and measurable across multiple activations.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss delivers real shopper signals from regions before you scale nationally.
1
Use cases · Activate demandYour entry point
Journeys that build on each other keep contact alive for months, wave after wave.
2
Buyer Signals · Understand shoppers
Each wave shows which buyer groups come back, and which impulses they need.
3
Customer Momentum · Trigger repeat
Repeat becomes manageable: frequency, rhythm and incentive interlock.
4
Growth Cockpit · Improve every cycle
The cockpit compares waves: retention, time to repeat and customer value over time.
DiALOGiFY field proof
Ready meals, Switzerland, three consecutive cashback campaigns
50 %repeat rate across the whole series, every second buyer came back
19,286
unique participants
40,178
purchase participations in total
75.5 %
of repeat purchases within 7 days
17.4 %
of wave 2 buyers also joined wave 3
The strongest repeat evidence in the portfolio: for the first time, repeat purchase became systematically measurable across multiple campaigns, Customer Momentum in numbers.
How the approach works
Several activations that build on each other keep contact alive over months. Each wave learns from the last, and the repeat rate becomes a manageable figure instead of a hope.
Common reservation
"Repeat purchase can't be built systematically."
Three consecutive campaigns from a ready-meals brand prove otherwise: half of all buyers took part at least one more time, measurable across every wave.
From your perspective
The repeat loop becomes a brand argument that reaches beyond the next discount.
Repeat data strengthens the position with retail: the brand brings buyers back.
Repeat becomes measurable across campaigns, the basis for systematic customer value management.
Making repeat measurable across multiple activations is the basis for plannable growth.
Market signal
>90 % of consumers in Germany use at least one loyalty programme, repeat mechanics meet learned behaviour
Market signal, KPMG Retail Sales Monitor 2025
What becomes measurable
Purchase frequencyRepeat rateCustomer value over time
Matching standard use cases
Optional, beforehand, Scoutsss
Before the national roll-out: what does the market say?
Scoutsss delivers real shopper signals from selected regions before you scale a mechanic nationally.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Trigger the second purchase
Campaign → Always-on
Close the gap after the first buy, with an impulse at the right time.
Starts as a campaign and grows into continuous operation.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss makes sure the product is actually available for the second purchase.
1
Use cases · Activate demandYour entry point
The purchase moment becomes the journey entry, with a benefit and an opt-in.
2
Buyer Signals · Understand shoppers
The journey shows who stays engaged after the first buy, and where the rest drop off.
3
Customer Momentum · Trigger repeat
Timed impulses close the gap between first and second purchase.
4
Growth Cockpit · Improve every cycle
The cockpit measures time to repeat, and which impulse shortens it.
DiALOGiFY field proof
Functional beverage, Switzerland, dialogue-led QR journey with brand ambassador
+4.5×online shop revenue during the campaign
+50 %
verified opt-ins
6×
higher feedback participation
On-pack
majority of entries via the packaging
Repeat
measurable increase in repeat purchases
Every purchase became the entry into a guided journey: feedback, rewards and relevant content led to measurably more repeat purchases.
How the approach works
The first purchase is the strongest moment for an opt-in. Whoever receives a relevant benefit right afterwards comes back, and turns from an anonymous buyer into a known customer.
Common reservation
"Repeat purchase can't be driven digitally."
A beverage brand connected every purchase to a dialogue-led journey around a brand ambassador, and multiplied its online revenue.
From your perspective
Repeat logic straight out of the activation moment, without a large CRM project as a prerequisite.
Every purchase moment at the shelf becomes the start of a measurable customer relationship.
The strongest opt-in moment is used: right after purchase, with a clear benefit in return.
The gap between first and second purchase becomes a manageable figure, with a direct revenue lever.
Market signal
56 % of online shoppers are willing to share data for clear benefits, the purchase moment is the best time for it
Market signal, Germany, data willingness 2025
What becomes measurable
Days to second purchaseRepeat rateOpt-ins
Matching standard use cases
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Build loyalty, beyond the discount
Repeated interaction creates relationship: knowledge, reward and recognition rather than price alone.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Build loyalty, beyond the discount
Based on your situation: repeat purchase and loyalty have stalled, with a focus on: build loyalty beyond the discount.
Best fit for your situation
Build loyalty, beyond the discount
Always-on
Repeated interaction creates relationship: knowledge, reward and recognition rather than price alone.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss shows whether the brand is present where its most loyal buyers shop.
1
Use cases · Activate demandYour entry point
A multi-stage journey rewards sticking with it, not just the single purchase.
2
Buyer Signals · Understand shoppers
Every stage delivers signals on purchase intent, satisfaction and willingness to recommend.
3
Customer Momentum · Trigger repeat
Progress and recognition keep the relationship active, for weeks rather than days.
4
Growth Cockpit · Improve every cycle
The cockpit measures interaction depth and recommendation as leading indicators of loyalty.
DiALOGiFY field proof
Frozen category, DACH, multi-stage collection journey with three stages
87 %of those who reached stage 2 also completed stage 3, engagement held for weeks
100 sec.
average interaction duration
81 %
signalled concrete purchase intent
58 %
marketing opt-ins
Weeks
lasting engagement, not a one-off effect
Repeated post-purchase interaction is possible, when the journey makes progress visible and rewards every return.
How the approach works
A multi-stage journey rewards not the single purchase but sticking with it: whoever interacts repeatedly climbs stages, receives recognition and stays in conversation with the brand.
Common reservation
"Consumers don't engage with a brand more than once."
A multi-stage collection journey in the frozen category shows: of those who reached stage two, 87 % also completed stage three. Engagement held for weeks.
From your perspective
The journey extends the brand moment past the purchase, loyalty grows from experience, not price.
Lasting engagement is a selling argument for secondary placements and listings.
Feedback and reviews feed the CRM in a structured way, not as a one-off, but as a system.
Loyalty becomes measurable before it shows in revenue, a leading indicator of brand health.
Market signal
87 % of online shoppers see product experience and post-purchase service as decisive
Market signal, Germany, service and product presentation 2025
What becomes measurable
Repeat rateRecommendationInteraction depth
Matching standard use cases
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Turn repeat purchase into habit
Always-on
From impulse to routine, systematic and measurable across multiple activations.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss delivers real shopper signals from regions before you scale nationally.
1
Use cases · Activate demandYour entry point
Journeys that build on each other keep contact alive for months, wave after wave.
2
Buyer Signals · Understand shoppers
Each wave shows which buyer groups come back, and which impulses they need.
3
Customer Momentum · Trigger repeat
Repeat becomes manageable: frequency, rhythm and incentive interlock.
4
Growth Cockpit · Improve every cycle
The cockpit compares waves: retention, time to repeat and customer value over time.
DiALOGiFY field proof
Ready meals, Switzerland, three consecutive cashback campaigns
50 %repeat rate across the whole series, every second buyer came back
19,286
unique participants
40,178
purchase participations in total
75.5 %
of repeat purchases within 7 days
17.4 %
of wave 2 buyers also joined wave 3
The strongest repeat evidence in the portfolio: for the first time, repeat purchase became systematically measurable across multiple campaigns, Customer Momentum in numbers.
How the approach works
Several activations that build on each other keep contact alive over months. Each wave learns from the last, and the repeat rate becomes a manageable figure instead of a hope.
Common reservation
"Repeat purchase can't be built systematically."
Three consecutive campaigns from a ready-meals brand prove otherwise: half of all buyers took part at least one more time, measurable across every wave.
From your perspective
The repeat loop becomes a brand argument that reaches beyond the next discount.
Repeat data strengthens the position with retail: the brand brings buyers back.
Repeat becomes measurable across campaigns, the basis for systematic customer value management.
Making repeat measurable across multiple activations is the basis for plannable growth.
Market signal
>90 % of consumers in Germany use at least one loyalty programme, repeat mechanics meet learned behaviour
Market signal, KPMG Retail Sales Monitor 2025
What becomes measurable
Purchase frequencyRepeat rateCustomer value over time
Matching standard use cases
Optional, beforehand, Scoutsss
Before the national roll-out: what does the market say?
Scoutsss delivers real shopper signals from selected regions before you scale a mechanic nationally.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Our recommendation
Spot churn early, and reverse it
Read customer signals before the sell-out report shows them.
Your full analysis is ready
Where should we send it? After submitting, you will see everything right here on the page.
By submitting, you agree to the processing of your data in accordance with the Privacy policy. We use your email address only to send you your analysis.
Our recommendation
Spot churn early, and reverse it
Based on your situation: repeat purchase and loyalty have stalled, with a focus on: spot churn early.
Best fit for your situation
Spot churn early, and reverse it
Always-on
Read customer signals before the sell-out report shows them.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss checks whether falling numbers stem from buyers, or from missing shelf presence.
1
Use cases · Activate demandYour entry point
Regular activation turns participation behaviour into a leading indicator.
2
Buyer Signals · Understand shoppers
Whoever stops responding becomes visible, before sell-out reveals it.
3
Customer Momentum · Trigger repeat
Targeted reactivation impulses bring inactive buyers back, better with every wave.
4
Growth Cockpit · Improve every cycle
The cockpit measures the recovery rate and shows which segment needs which impulse.
DiALOGiFY field proof
Ready meals, Switzerland, reactivation across a campaign series
12.9 %of former buyers were successfully reactivated in the third wave
7.6 % → 17.4 %
recovery rate more than doubled from wave to wave
5,833
buyers returned at least once more
89.7 %
of all repeat purchases within 30 days
Measurable
reactivation as a manageable figure
A system that gets better with every activation: the recovery rate of existing buyers more than doubled from wave to wave.
How the approach works
Whoever activates regularly sees behaviour changes early: whoever stops taking part is on the way out. Targeted reactivation brings those buyers back, measurably.
Common reservation
"We only notice churn when sell-out drops."
Across a campaign series, reactivation became measurable, and improvable: from wave to wave, the share of recovered existing buyers grew from 7.6 % to 17.4 %.
From your perspective
Reactivation becomes a plannable measure rather than a hope.
Early signals show in which markets buyers are being lost, before sell-out reveals it.
Churn signals become manageable: segments with falling activity can be targeted for recovery.
An early warning system for customer loss, before it lands in the quarterly report.
Market signal
67 % of app users made additional purchases because of personalised offers, activation behaviour is a leading indicator
Market signal, vzbv supermarket apps 2025
What becomes measurable
Early churn signalsRecovery rateRepeat rate
Matching standard use cases
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.
Alternative, if the focus shifts
Turn repeat purchase into habit
Always-on
From impulse to routine, systematic and measurable across multiple activations.
Designed for continuous operation, the pilot is the first wave.
Within the DiALOGiFY Customer Momentum System
0Scoutsss→1Use cases→2Buyer Signals→3Customer Momentum→4Growth Cockpit
0
Scoutsss · Secure visibility
Scoutsss delivers real shopper signals from regions before you scale nationally.
1
Use cases · Activate demandYour entry point
Journeys that build on each other keep contact alive for months, wave after wave.
2
Buyer Signals · Understand shoppers
Each wave shows which buyer groups come back, and which impulses they need.
3
Customer Momentum · Trigger repeat
Repeat becomes manageable: frequency, rhythm and incentive interlock.
4
Growth Cockpit · Improve every cycle
The cockpit compares waves: retention, time to repeat and customer value over time.
DiALOGiFY field proof
Ready meals, Switzerland, three consecutive cashback campaigns
50 %repeat rate across the whole series, every second buyer came back
19,286
unique participants
40,178
purchase participations in total
75.5 %
of repeat purchases within 7 days
17.4 %
of wave 2 buyers also joined wave 3
The strongest repeat evidence in the portfolio: for the first time, repeat purchase became systematically measurable across multiple campaigns, Customer Momentum in numbers.
How the approach works
Several activations that build on each other keep contact alive over months. Each wave learns from the last, and the repeat rate becomes a manageable figure instead of a hope.
Common reservation
"Repeat purchase can't be built systematically."
Three consecutive campaigns from a ready-meals brand prove otherwise: half of all buyers took part at least one more time, measurable across every wave.
From your perspective
The repeat loop becomes a brand argument that reaches beyond the next discount.
Repeat data strengthens the position with retail: the brand brings buyers back.
Repeat becomes measurable across campaigns, the basis for systematic customer value management.
Making repeat measurable across multiple activations is the basis for plannable growth.
Market signal
>90 % of consumers in Germany use at least one loyalty programme, repeat mechanics meet learned behaviour
Market signal, KPMG Retail Sales Monitor 2025
What becomes measurable
Purchase frequencyRepeat rateCustomer value over time
Matching standard use cases
Optional, beforehand, Scoutsss
Before the national roll-out: what does the market say?
Scoutsss delivers real shopper signals from selected regions before you scale a mechanic nationally.
The entry point is always a single, clearly scoped pilot, fully delivered by DiALOGiFY. Afterwards you decide whether it becomes a system.

Ready to close the repeat-purchase gap in your market?

Start in 3-6 weeks with a pilot project.

Book a demo Start a pilot
  • Non-binding
  • Intro call within 48h
  • A clear pilot plan
Book a demo Get started