Stay relevant in daily life
A recipe, a usage idea or a helpful prompt picks up the product experience later. With appropriate permission, your brand stays part of the conversation.
Digitally extended samplingLet your sampling
Let your sampling
keep working.
From the free sample to the next purchase.
You invest in products, staff and distribution. Plan what happens after the trial too: DiALOGiFY connects your sample with a mobile dialogue, a relevant purchase occasion and helpful follow-up contacts.
For station sampling, household sampling, tastings and events.
The formatYour sample reaches people.
Your sample reaches people.
Does it lead to a purchase too?
People like the product. But time passes before the next shop. Will they remember your brand? Do they know where to find it? Will they reach for their usual choice on the shelf? This is where the digital continuation comes in.
Provide a reason to buy
A wallet coupon gives a concrete reason for the next purchase. The product, benefit and redemption conditions remain available on the phone.
Understand purchase barriers
What convinces people after trying it? What is still missing before they buy? Voluntary feedback helps you plan communication and the next sampling promotion more precisely.
The contact is already there
Plan what it should become.
Your team puts the product into people’s hands. The QR code on the sample opens the digital path – on the spot or later. You build on the encounter for which you already provide products, staff and logistics.
PRACTICAL EXAMPLE · LATTESSOThe dialogue starts
The dialogue starts
with the cup.
For Lattesso Dirty Matcha, the QR sticker on the sampling cup led to a mobile dialogue with LATTI. A wallet coupon offered a benefit for a later purchase. Product, brand experience and purchase occasion were connected.
The journeyFrom sample to purchase.
01 02 03 04
From sample to purchase.
And onwards to repeat purchase.
Try
The person discovers your product. A short note shows what to expect after the scan.
Scan
“Discover a usage idea” or “Claim your shopping benefit”: the invitation shows directly what the mobile dialogue offers.
Take a benefit along
Depending on the promotion, the person receives helpful content or a coupon for the next purchase.
Keep in touch
With appropriate permission, the brand can reconnect after use. Feedback is only requested once there has been an opportunity to try the product.
For your brand: Suitable measurement points show how the contact develops. Purchases and repeat purchases can be evaluated when they are documented and can be attributed to the same contact.
Wallet couponA reason to buy
A reason to buy
that stays on the phone.
A wallet coupon keeps the product and benefit ready on the phone for the next purchase – for example in Apple Wallet.
We agree participating stores, validity and redemption before the start.
After trying the product
Stay relevant after the trial.
A recipe, usage help or a question about the experience: with appropriate permission, you can follow up on product use via WhatsApp. NudgeFlow connects helpful prompts into a planned series.
Illustrative wallet coupon · demo, not redeemable
MeasurementWhat happens
What happens
after the trial?
Dialogue and permission
How many people participate, and how many choose the follow-up communication offered?
Product experience
What convinces people after use? Which questions or purchase barriers become visible in the dialogue?
Purchase after the sample
Which coupon redemptions can be recorded as a purchase and attributed to the sampling contact?
Repeat purchase
Which further purchases are documented after the first paid purchase within the agreed period?
The evaluation helps you decide which product benefit to emphasise in sampling, which purchase barrier to address and how to plan the next promotion.
PlanningYour promotion
Your promotion
sets the framework.
Together, we align the digital continuation with your product, distribution and the later trial moment.
Entry point and benefit
Where is the QR code placed, and why is it worth scanning?
Dialogue and coupon
Which question matters, which benefit fits, and how does redemption work?
Continuation and evaluation
Which follow-up contact helps? Which purchases can be recorded, and which decision should the evaluation enable?
FAQThe key
The key
questions.
Can an existing sampling promotion be extended?
Yes, if the QR entry point can still be integrated into the packaging, accompanying material and briefing. We check this against your specific plan.
Is a coupon always necessary?
No. A usage idea or a relevant invitation to give feedback can also provide a reason to start. The reason for participating follows your goal.
Can the coupon be redeemed at every retailer?
Redemption is agreed with the participating partners. Stores, products and conditions are established before the start.
Does redeeming a coupon count as a repeat purchase?
After a free sample, an appropriately recorded redemption initially documents a paid purchase. Repeat purchase becomes visible when another purchase by the same person is documented. The evidence and attribution possible are agreed before the start.
How does this differ from Instant Cashback?
Here, the journey starts with a free sample. Instant Cashback starts with the purchase of a qualifying product and offers a fixed refund.
Your next sampling promotionYour next sample.
Your next sample.
With a plan for what follows.
We look at your product and your planned sampling promotion. Together, we outline the digital continuation: from the QR entry point and a possible coupon to a suitable follow-up contact.
Book a demo ↗An initial conversation with no obligation