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Support buyers with content that helps in everyday life. From trying the product for the first time to new ways to use it and a relevant next purchase occasion.
New questions arise after purchase. How do I get started? What else can I do with it? And what should I pay attention to?
A nudge is a targeted prompt. A NudgeFlow connects these prompts into planned support. The content builds on previous contacts and repeatedly gives people something they can put into practice.
Make getting started easier
A simple guide helps people try the product for the first time.
Show more possibilities
New recipes, care ideas or usage tips make the product accessible from a different perspective.
Build on experiences
Voluntary answers indicate which support or deeper exploration might be useful.
Series structure
Every contact adds something worthwhile.
A story connects the contacts. Small tasks invite people to try things; voluntary dialogue creates room for questions and deeper exploration.
01 · Spark curiosity
Continue a story.
From the first morning coffee to a cold coffee idea: each episode builds on the previous one and sparks curiosity about the next step.
02 · Try it yourself
Set a small task.
“Compare two preparations: which tastes better to you?” A practical task turns a tip into a personal experience.
03 · Go deeper by choice
From a message to a conversation.
A link invites people into a dialogue: hot-coffee preparation tips or an iced-coffee recipe? Their interest guides the next level of detail.
Example series for your product
What would help buyers of your product?
We start with a specific everyday situation: what is the person trying to do, which help fits, and what would be a useful next step? The three examples show how this becomes a series.
Get more from your coffee.
The series starts with a simple preparation and then opens up further moments of enjoyment.
Situation → help → next step
The first cup in the morning: a simple preparation helps people get started. They can then try another variant.
Illustrative concept.
01
The first cupExplain a simple preparation.
02
Change the flavourCompare two preparations and pay attention to your own taste.
03
Try a new ideaIntroduce a cold coffee variant, for example.
04
Share an experienceName your favourite variant and explore it further in a dialogue if you wish.
Example · Botanify
From initial interest to the next use.
From a wish for plants to herbs on the windowsill and watering: Botanify shows how much helpful content one topic can offer.
Botanify · Feature showcase
← Swipe sideways to see the three messages in a larger view →
Botanify is a feature showcase. The original views document email and webchat; WhatsApp examples are illustrative adaptations.
Getting started
Find something suitable.
Easy-care plants offer a practical starting point. Further content explores the topic in more detail.
Inspiration
See the windowsill differently.
Kitchen herbs introduce another idea and connect gardening with everyday life.
Deeper exploration
Learn more about plant care.
Watering tips address questions that arise when people spend time with plants.
The idea behind it: Develop a topic over several contacts. Each message offers practical help or fresh inspiration for gardening.
A topic can also develop over several email contacts. Caotina and BIKElocal show two different approaches: new ways to enjoy a product and practical support for the next ride.
One product. A new idea every time.
The “Enjoyment & recipes” theme starts with a coffee-and-chocolate tiramisu. Another email introduces bread rolls with Choco-Crème. Further contacts offer a chocolate quiz, brownies and muffins, invite recipe sharing and conclude with a recipe booklet.
Occasion
The theme is subscribed to within the Caotina cashback dialogue.
Content & response
A practical idea for enjoying the product leads to the recipe. Other messages invite people to participate.
Purpose
Show new ways to use the product and develop the enjoyment theme over several contacts.
The next ride provides the occasion.
The winter visuals address two practical questions: how do I ride on snow, and how do I stay visible in the dark? An image, short text and a clear next step connect the email with a further dialogue.
Occasion
A subscribed series about cycling, shown here with topics for winter rides.
Content & response
Riding technique and visibility; the emails invite people to take a riding-style test or read further advice.
Purpose
Support product use with relevant topics and create further reasons for conversation.
The emails shown date from December 2025 and January 2026.
Timing & responses
The next message needs a reason.
A planned interval provides guidance. An answer can add context: has the person tried the product? Do they need instructions? Or is now not the right time?
The coffee test series makes this tangible. After the welcome comes a preference question. A confirmation is visible after “Later”. The next step is to clarify whether and when another contact makes sense.
Planning example: “Tried it yet?”
Make the start easier.
Offer a simple usage idea. Plan the experience question for a later contact.
NudgeFlows can be delivered through WhatsApp, email and SMS. The journey connects content and timing. Together, we choose the channel that suits the task and the desired communication. The examples on this page show delivery through WhatsApp and email.
From idea to project
What we clarify together for your series.
The starting point is a specific task after purchase. This defines the content and requirements for an implementable journey.
Component
The key question
Value & entry point
What help does the series offer, and how do people find out about it?
Content & deeper exploration
What story connects the contacts? Which small task and voluntary dialogue fit?
Timing & responses
Which intervals fit? How should answers, postponements or no response be considered?
Permission & contact
Who is writing, what is offered, what rhythm is planned, and how can people unsubscribe?
Setup & testing
Which conditions and automations are available for the project, and how is the journey tested?
Measurement & analysis
Which events can be recorded, and which conclusions do these data support?
Taking part in a promotion does not automatically give permission for a subsequent marketing series. Scope, channel and contact frequency form part of the offered format.
Measurement
What your series triggers should be traceable.
Before starting, we define which measurement points the specific setup offers. Analysis distinguishes four levels.
01
Contact
Who signs up for communication? Which messages are delivered?
02
Response
Which content leads to clicks, answers or further dialogues?
03
Usage context
Which preferences and experiences do people share voluntarily? These statements remain self-reports.
04
Further purchase
Which purchases can be attributed to the same contact with suitable evidence within the agreed period?
“Later”, unsubscribing and no response also belong in the analysis.
Together, we define which results are recorded and how we evaluate them.
Good to know
The key questions.
What is a NudgeFlow?
A NudgeFlow connects targeted prompts into planned support. It can, for example, explain how to start using the product, offer further ideas and lead to a relevant next step. Delivery is defined for the specific project.
How does NudgeFlow differ from WhatsApp Messaging?
NudgeFlow describes how contacts connect: content, intervals and planned follow-ups. Alongside email and SMS, WhatsApp is a delivery channel and can also be used for individual questions, updates, challenges or promotions. More about WhatsApp Messaging →
Which channels can deliver a NudgeFlow?
NudgeFlows can be delivered through WhatsApp, email and SMS. Channel choice follows the task, content and recipients’ permission. This page shows WhatsApp and email examples; we agree the channel and specific design together for your project.
Does every series have to aim at repeat purchase?
A series can help people get to know, use or explore a product. Botanify illustrates this content-based support. A repeat-purchase prompt is another possible application.
Can answers influence what comes next?
Answers can inform planning for more relevant content and timing. Which conditions and automated follow-ups can be implemented is checked for the specific setup. This page’s interactive examples illustrate planning.
What does the Botanify example show?
Botanify illustrates how a topic can develop over several contacts with usage tips and inspiration. The original views document email and webchat; the WhatsApp examples are illustrative adaptations.
How can repeat purchase be measured?
This requires suitable evidence of a further purchase and reliable attribution to the same contact. Clicks, answers or a QR scan alone do not prove a purchase. The measurement method is defined beforehand for the application.
What is needed before starting?
A clear objective, helpful content, a defined entry point, appropriate permissions and a tested technical setup. We clarify scope and timing for your project.
Your NudgeFlow journey
What would really help after purchase?
A guide to getting started, new usage ideas or a requested reminder: together, we sketch a series that fits your product and buyers’ everyday lives.
