Because nothing beats a good conversation.

From the blog archive

All posts from our previous blog, in chronological order.

• Generative AI AI-Powered Santa for FMCG Marketing Imagine a holiday campaign that not only delights your customers but also transforms your engagement …
• Conversational Marketing Conversational UX vs Scrolling, ROI Insights for FMCG Brands UX ROI: From Scroll Fatigue to Real Conversations You’ve heard the myth: “Every $1 invested in UX returns $100.” A 9,900% ROI? Sounds like your finance …
• Generative AI Your Treasure Trove of Customer Feedback with AI Unlock Your Treasure Trove with a Simple Question Customer feedback. It’s the goldmine every business claims to value, but let’s be honest, getting customers …
• Generative AI Will your next colleague be an AI Agent? How do you feel about the prospect of your next colleague being an AI agent? This isn’t a …
• Generative AI AI and the Near Future of Marketing The latest AI innovations from tech giants like Google and OpenAI are poised to radically …
• Generative AI Infinity Loop Marketing multiplied by AI: The New Way of Doing Marketing The Evolution Beyond Traditional Sales Funnels In today’s digital era, the conventional sales …
• Conversational Marketing Word-of-Mouth Wonders: Discover how sweet gestures can transform customer loyalty Delicious Dialogues: How to Cook Up Conversational Marketing That Customers Can’t Stop Talking About In the fiercely competitive business landscape, …
• Use Cases Visitors as Friends: Reinventing Customer Engagement on Webpages Imagine entering a website and being greeted not by impersonal menus and complicated navigational elements, but by a familiar face ready to guide you …
• Use Cases Where AI Meets Empathy: Pioneering the Future of Web Interaction! Goldbach Media Group & DiALOGiFY: Pioneering the Future of Web Interaction! Visionary Goals Revolutionizing Digital Engagement: Redefining user interaction …
• Start Guide Relationships start with a Conversation Conversations Powered by ChatGPT and the DiALOGiFY Conversational Solution. Imagine …
• Start Guide Digital Sales Assistant for Shopify to grow sales Seamlessly Integrate with Shopify or woocommerce and create an immersive purchase experiences and next-gen customer communication. Connect your DiALOGiFY AI …
• Use Cases The First AI Concierge at Hotel Matterhorn Focus Revolutionizing the Guest Experience in Zermatt The Team’s Goals: First Contact to Lasting Memory: From the moment guests interact with our AI Concierge, we …
• Use Cases The First AI Wine Sommelier integrated with Shopify The Future of Customer Engagement Olivier’s Goals Instant, Personalized Wine Recommendations: Imagine finding the perfect wine for any occasion, taste, or …
• Generative AI The Paradigm Shift: Personalized Dialogues and Brand Value in the Age of AI Introduction: The Evolution of Consumer Interaction Imagine a world where brands understand your preferences as intimately as a sommelier knows the finest …
• Generative AI The future of Customer Engagement with digital assistants “It’s never been easier to hire a new employee!” A new Era with digital Assistants. A Glimpse into the Future at Cave du Rhodan In the serene vineyards of …
• Use Cases Cave du Rhodan: Where Tradition Meets E-Commerce Innovation Blending Tradition with Innovation, One Glass at a Time In the heart of Valais, Switzerland, nestled among the picturesque vineyards, lies the venerated …
• Conversational Marketing Unlocking the Foreplay of Touchpoints: Bridging the Gap with Humanized Digital Experiences From Touchpoint to Touchpoint: Initiate Dialogue In the world of digital marketing, establishing meaningful connections with customers is essential for …
• Generative AI Revolutionizing business Communication: AI with a Human Face This blog is based on the article “AI with a Human Face, The New Human-Machine Relationship“, published in HBR March-April 2023. Introduction In the …
• Use Cases 5 ways to enhance e-commerce revenue with human-touch technology: The Birkenstock case-study Personalized dialogue is a game-changer in the world of e-commerce. This advanced form of customer interaction tailors suggestions to users based on their …
• Generative AI How ChatGPT works Looking under the hood to understand the basic concepts behind ChatGPT. There’s so much excitement, anticipation, and …
• Generative AI Conversational Commerce: The Future of E-Commerce Is Personal and based on ChatGPT E-commerce has been on an uptrend. More and more businesses have realized the growth potential and have embarked on their digital journey. The future of …
• Use Cases The future of online ads is conversational Marketing speaks to people. But what if marketing could speak with people? Conversational Engagement is the new era of digital advertising. Brands can use …
• Marketing Automation [Exclusive] 14 Reasons Why Brands Are Choosing Conversational Journeys for Consumer Engagement Today, successful brands put their customers at the center of attention. Communication with consumers has never been more critical in your marketing …
• Conversational Marketing 6 Reasons Why Your Online Store Needs Conversational Experience and a Web Widget Concierge As marketers, we can no longer afford to build poorly targeted campaigns. Consumers nowadays know precisely what they want, and they have no patience to …
• Use Cases Birkenstock is using ‘virtual advisors’ to drive ecommerce Converting prospective customers to buyers is a constant challenge for brands online. Consumers are given a virtually unlimited choice of brands and …
• Use Cases Promote off the shelf: Cashback Promotion Dialogue Manufacturers Finding New Digital Ways to Build Direct Bridges to Consumers and Promote Products on Shelves Emmi has …
• Conversational Marketing How Conversational Marketing Helps to Reach Your D2C Business Goals Implementation of conversational marketing strategy has been on a rise. Since the outbreak of COVID-19, the way consumers shop changed dramatically.
• Customer Experience Learning Instead of Selling Through D2C Strategies with Chat Dialogues Strategies with chat dialogues are often associated not only with sales benefits, but also with learning through direct …
• Customer Experience Live Chat Alternative: Consider Chat-Automation in Combination with Messaging Apps One of the biggest challenges that brands face in today’s digital, fast-paced world is to address their customers’ issues in a timely yet personalized …
• Marketing Automation The Increasing Importance of First-Party Data, Email and SMS Marketing The digital space has been continuously evolving, giving more and more opportunities for businesses and consumers to develop relationships and facilitate …
• Testimonials Easy-going, expert and very personal advice and support Sara Bätschmann, RIVELLA AG: “The easy-going, expert and very personal advice and support from the beginning to the end of the project distinguishes …
• Conversational Marketing Why Things Catch On, Creating Viral Content Why is creating viral content important? Virality is essential in your brand building, you want people to talk about you and share content about your …
• Customer Experience Gamification: The Formula for Inspiring Customer Experiences Gamification, like customer experience, is a shrill term. Gamification in consumer experience is a new buzzword that more and more brands apply. In this …
• Start Guide How to Build a Digital Relationship with Your Customers? The digital age has been transforming and disrupting every business and every industry. Business leaders, digital strategists, and executives across the …
• Marketing Automation Zero-Party Data: A New Way to Personalize the Customer Experience Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive …
• Marketing Automation Cookies, what’s next? The tracking cookie continues to crumble For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, …
• Conversational Marketing Perfect WebChat Dialog Automation: 15 Rules and Tips to Follow WebChat dialog automation has been a trendy topic over the past years. The importance to facilitate better customer support and improve communication have …
• Customer Experience All About NPS, CSAT, CES, and 5 ways to Improve Your Customer Survey Response Rate NPS, CSAT, and CES are used worldwide to enable companies to have the stakeholders’ attention in order to improve the customer experience and, ultimately, …
• Customer Experience How Does Unique Customer Experience Support Brand’s Competitive Advantage and Growth? Unique customer experience differentiates your brand from the competition and makes sure your customers remember your brand. Excellent shopping experience …
• Marketing Automation The 10 Most Important Use Cases in Marketing Automation Successful marketing automation strategies put customers at the center and reduce the friction that your prospects might have at different sales funnel …
• Use Cases Gamification in the Digital Age: How to Engage Your Audience With Games and Fun How does a company or a brand manage to attract the attention of consumers? This is a challenge that those responsible for marketing in companies have to …
• Use Cases How Can Online Reviews Speed Up Your Business Growth? “Recently, when I was about to buy a new hairdryer, I found that an Instagram photo of a friend of mine influenced my choice of product.” Have you ever been …
• Use Cases NPS in practical use with SPAR Almost nothing influences a purchasing decision as much as the opinions and reviews of other customers.
• Use Cases NPS Customer Satisfaction Monitoring with Chat Dialog Hardly anything influences a purchase decision as much as the opinions and evaluations of other customers.
• Testimonials Finally we do communicate directly with our end customers Thomas von Allmen, TAVORA Ltd: “The chat dialogs from DiALOGiFY are being used on a long-term basis for various brands and will be set up as a Marketing …
• Customer Experience The Main Customer Experience Measurement and Improvement System, Net Promoter System® “The higher the rating, the less you have to spend on marketing.” Fred Reichheld wrote his landmark article The One Number You Need to Grow and published it …
• Use Cases Digital Customer Relations as an Important Component of Brand Management Emmi has been involved in alpine skiing since the 2009/2010 season and has continuously developed this platform since then, with a focus on Swiss races.
• Testimonials How to get even closer to the consumer Urs Odermatt, L’Oréal: ‘With Scoutsss we can quickly gain insights and identify trends. This is a new generation of interaction with consumers’.
• Use Cases How To Measure Employee Sentiment? 5 Online Tools You May Want To Use It is important for every good manager to know the sensitivities and needs of employees of their own team. The targeted measure of employee sentiment can …
• Testimonials Dialogs are the new era of brand communication Andreas Trümpler: ‘It is amazing how many user engage with us and how easy it is to start a real dialog via a chat. We collect important customer data such …
• Testimonials The DiALOGiFY chat dialogs are fast, easy, direct and personal Urs Gerber, Volvo Group (Switzerland) AG: ‘We use the DiALOGiFY chat dialogs in various areas and appreciate the flexibility. During the coronavirus crisis, …
• Testimonials We focus on personalization as customer experience Samuel Schuler, SCHULER St. Jakobskellerei: ‘In the future we will use chat dialogs for customer communication in different scenarios. Because we have …
• Customer Experience Customer Centricity: Every Customer Journey is Unique The trends come from the catwalks, but the true fashion inspiration comes from the streets. The images in this article are from the New York Street style …
• Use Cases How Can You Reach Out To End Customers Effectively? Companies in the B2B2C area sell their goods primarily through dealers. This makes it more difficult for them to have a direct relationship with their end …
• Use Cases How Can Dialog Automation Help During the National Crisis? The COVID-19 pandemic has shown has important communication is. Misinformation, fake news, false information have been spreading like wildfire, often …
• Use Cases Events: Improve Visitor Interactions with Chat Dialogs and Get Live Results What is a provider of Dialog Automation Services doing at Swissbau, the largest Swiss construction exhibition? What else if not facilitating chat dialogs …
• Use Cases Automated Dialogs and Gamification Promise a New Communication Experience for Events Swiss Marketing Day, from ticket sales as a user journey, via chat dialogs before the event to live interaction with the audience, rounded off with timely …
• Use Cases Personalized Direct Mail and QR-Code, Buy in 3 clicks In this article, we want to share a real-world chat dialog use case in the F&B industry, where the business that adopted chat dialogs, managed to get an …
• Use Cases How Gamification and Incentives Promote Direct Interactions with Consumers Gamification has become a trendy way to engage and directly interact with consumers. Brands have started using the gamified approach of interactions in …
• Use Cases Gamification Use Cases: How To Win New Customers? You may be wondering about gamification use cases in real-world situations. Well, gamification is a powerful way of getting consumer data, keeping them …