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dlg_consentDiALOGiFY AG · Local storage · 12 months, then we ask againStores your choice in this banner (statistics yes/no, marketing yes/no, time).
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wk-leadDiALOGiFY AG · Local storage · Until you clear your browser dataRemembers in the Repurchase Check that you have already identified yourself (your form details), so you do not have to enter them again. Set only after you submit the form.
Statistics
We measure how the website is used and improve it: Google Analytics 4 (through our tagging server at Stape in the EU) and Microsoft Clarity, which records clicks, mouse movements and scrolling of individual sessions (session recording and heatmaps). This includes attributing the source of your first visit to a later enquiry.
For visitors from Switzerland, Google Analytics is on until you switch it off here. Microsoft Clarity starts only with "Accept all".
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_gaGoogle (Analytics 4) · Cookie, first party · up to 2 yearsTells visitors apart so that returning visits can be counted.
_ga_LN1VMYDC4XGoogle (Analytics 4) · Cookie, first party · up to 2 yearsStores the session state of our website measurement.
FPIDStape (data.dialogify.io) · Cookie, first party · up to 400 daysPseudonymous visitor ID set by our tagging server (server-side tagging). Set by the server; the website cannot delete it.
FPLCStape (data.dialogify.io) · Cookie, first party · 20 hoursLinks page views across domains (linker cookie of the tagging server).
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_clckMicrosoft (Clarity) · Cookie, first party · up to 1 yearStores the Clarity user ID and preferences so recordings are attributed to the same visitor.
_clskMicrosoft (Clarity) · Cookie, first party · 1 dayConnects several page views into one session recording.
CLID, ANONCHK, MR, MUID, SMMicrosoft (clarity.ms) · Cookie, third party · from 10 minutes to 13 months (depending on the cookie)Microsoft cookies on the clarity.ms domain that Clarity can set when it loads (recognising the same browser across Clarity sites, synchronisation).
dlg_ftDiALOGiFY AG (Google Tag Manager) · Local storage · 180 daysStores the source, campaign, landing page and, for ad clicks, the Google click ID of your first visit, so that a later enquiry can be attributed to the right source.
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Marketing
We measure our advertising on Google (Google Ads) and may address visitors who showed interest in us again later. Google receives identifiers such as the Google click ID only with your consent.
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_gcl_auGoogle (Ads) · Cookie, first party · 90 daysMay be set by the Google tag to measure conversions after a click on a Google ad.
_gcl_awGoogle (Ads) · Cookie, first party · 90 daysMay store the Google click ID (gclid) after a click on a Google ad, to attribute a later enquiry to that ad.
IDE, test_cookieGoogle (doubleclick.net) · Cookie, third party · up to 13 monthsGoogle cookies on the doubleclick.net domain that can be set for ad measurement and ad personalisation. Only with your marketing consent.
Start neutral. Receive inspiration. Only then talk about your brand.
Direct customer contact
Even without your own online shop: the shelf becomes the opt-in moment.
Valuable buyer signals
Understand motives, moments and needs instead of estimating target groups.
More repeat purchases
Become relevant at the right moment, in the consumption cycle instead of the campaign plan.
PROVEN WITH SWISS BRANDS
TAL
02 · Problem and potential
A purchase ends the transaction. But it can start a relationship.
After the purchase, brands often lose direct access to the customer. Retailers see the basket but rarely use the moment for helpful follow-up communication.
That is exactly where the potential lies: a relevant first contact that voluntarily leads into a journey.
For the customer
A useful, fitting message instead of generic advertising, plus control over whether it continues.
For brand and retailer
A permission-based contact, understood moments and a repeat purchase at the right time.
03 · The learning cycle
Every purchase teaches the relationship something new.
A campaign repeats itself. A learning cycle keeps going: every message is more relevant than the previous one. Click a step to see what it contributes.
Every further round becomes more relevant
Profile1 of 7
PurchasedThu, shelf
ChannelWhatsApp
Rhythm2×/month
OccasionAfter sports
ContextAlone, at the gym
Instead ofIced tea
Cycle≈18 days
Step 1 delivers
The purchase moment
Where, when and in which pack size. Evidenced, not estimated.
Consent and channel
A permission with a purpose, not a newsletter entry.
Topics and frequency
The customer sets the rules, so relevance never stays a guess.
The occasion, in full
The moment, the context and the substitute that beat your product.
The usage cycle
The next round can time itself instead of following a calendar.
One round of the dialogue
And it adds up: aggregated, it produces a category picture no panel delivers.
04 · Category explorer
What can emerge after a purchase?
Pick a category and experience a possible touch journey. Only one journey is open at a time, and all follow the same five-step pattern.
05 · Recurring nudgeflows
The purchase starts the contact. The nudgeflow keeps it relevant.
Recurring impulses accompany the customer with inspiration, small tasks and voluntary dialogue until the next relevant moment.
One message starts the dialogue. A nudgeflow develops the relationship.
One small moment of value per message. Less broadcasting, more guidance. Less campaign, more relationship.
First message after the purchase
And what can grow from it over the next days and weeks?
