Start neutral. Receive inspiration. Only then talk about your brand.
Direct customer contact
Even without your own online shop: the shelf becomes the opt-in moment.
Valuable buyer signals
Understand motives, moments and needs instead of estimating target groups.
More repeat purchases
Become relevant at the right moment, in the consumption cycle instead of the campaign plan.
PROVEN WITH SWISS BRANDS
Caotina
Emmi
Kägi
TAL
Kadi
02 · Problem and potential
A purchase ends the transaction. But it can start a relationship.
After the purchase, brands often lose direct access to the customer. Retailers see the basket but rarely use the moment for helpful follow-up communication.
That is exactly where the potential lies: a relevant first contact that voluntarily leads into a journey.
For the customer
A useful, fitting message instead of generic advertising, plus control over whether it continues.
For brand and retailer
A permission-based contact, understood moments and a repeat purchase at the right time.
03 · The learning cycle
Every purchase teaches the relationship something new.
A campaign repeats itself. A learning cycle keeps going: every message is more relevant than the previous one. Click a step to see what it contributes.
Every further round becomes more relevant
Profile1 of 7
PurchasedThu, shelf
ChannelWhatsApp
Rhythm2×/month
OccasionAfter sports
ContextAlone, at the gym
Instead ofIced tea
Cycle≈18 days
Step 1 delivers
The purchase moment
Where, when and in which pack size. Evidenced, not estimated.
Consent and channel
A permission with a purpose, not a newsletter entry.
Topics and frequency
The customer sets the rules, so relevance never stays a guess.
The occasion, in full
The moment, the context and the substitute that beat your product.
The usage cycle
The next round can time itself instead of following a calendar.
One round of the dialogue
The return: round two starts with everything round one learned
And it adds up: aggregated, it produces a category picture no panel delivers.
04 · Category explorer
What can emerge after a purchase?
Pick a category and experience a possible touch journey. Only one journey is open at a time, and all follow the same five-step pattern.
05 · Recurring nudgeflows
The purchase starts the contact. The nudgeflow keeps it relevant.
Recurring impulses accompany the customer with inspiration, small tasks and voluntary dialogue until the next relevant moment.
One message starts the dialogue. A nudgeflow develops the relationship.
One small moment of value per message. Less broadcasting, more guidance. Less campaign, more relationship.
First message after the purchase
And what can grow from it over the next days and weeks?
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