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Spin the wheel, scratch a card or collect rewards: activate buyers at the shelf and get people talking about your brand. Within the Customer Momentum System, the promotion connects product contact with buyer understanding and relevant follow-up prompts through to the next purchase.
Proven standard mechanicsPart of the Customer Momentum System
What should your promotion achieve? A spontaneous moment of play, the chance to win a special prize or a reason to buy again? DiALOGiFY’s standard mechanics offer different entry points. Your brand world, prizes and content give the campaign its own character.
01 · INSTANT WIN
Play. Feel the excitement. See the result.
Spin a prize wheel or reveal a digital scratch card: after qualifying to participate, consumers see straight away whether they have won.
Further qualifying purchases build points or progress. Milestones lead to a reward or the chance to win a top prize.
Points · Progress · Levels & badges
A scratch card for the moment. A prize draw to finish.Mechanics can be combined within a consumer promotion: for example, an instant win with a final prize draw, or a collection promotion with quizzes and milestones. Consumers always understand what they can do and what they can win or achieve.
Promotion mechanics compared
Mechanic
Participant action
Result timing
Reward logic
Further qualifying purchases
Instant win: prize wheel or scratch card
Spin or reveal after qualifying to participate.
Immediately after the game.
See whether a prize has been won; prizes and rules are set per campaign.
Another purchase-linked entry requires a new code or suitable proof under the campaign model.
Prize draw
Enter the prize draw, for example through a short dialogue or quiz.
At the scheduled draw, rather than immediately on entry.
A chance to win the advertised prize under the participation conditions.
Participation and verification conditions define whether further purchases or entries are possible.
Collection promotion
Collect points or progress through qualifying purchases.
Progress at each qualifying step; a reward or prize chance at the defined milestone.
Connect a collection goal, milestones or levels with a reward or prize draw.
Further qualifying purchases with a new code or suitable proof of purchase advance the collection.
Sticker variety
Your promotion starts on the packaging.
A clear invitation at the shelf: win, collect, play or discover something about yourself. Different designs and formats translate the mechanic into your brand world and suit the packaging in question.
Spin & WinCollect & RewardQuiz & Product KnowledgeWhat type are you?Be the HeroShare a SmileThank You
7 sticker variants shown
Sample artworks: designs, prizes and participation conditions are defined for each campaign. The prize information shown is not a current offer.
From a round sticker to a multi-part label.
Size, shape and placement depend on the packaging. Fold-out variants create space for an explanation and QR code. The prize design stays visible on the front.
Design examples from the Ovomaltine Snacktivate concept.
Journey & dialogue
From reaching for a product to an experience on a smartphone.
Getting started is simple. The story behind it belongs to your brand. Depending on the campaign, it leads to a prize draw, a playful dialogue or the next collection step.
01
Discover the campaign
A sticker or tag makes the participating product and incentive visible at the shelf.
02
Scan & start
The QR code opens the campaign on a smartphone. Participation and requirements are explained.
03
Play & answer
Spin a wheel, swipe cards or solve a quiz. A few relevant questions create context.
04
Result & next step
See the win status, prize-draw entry or collection progress – and find out what happens next.
Pringles · Discover the prize draw
KADI · Interact through play
Ovomaltine · Immerse yourself in the story
Campaign examples
For Swiss brands. With stories of their own.
Prize draws, anniversaries or collection journeys: consumer promotions can be adapted to different product worlds. These examples show the variety of campaigns already implemented.
Pringles · Scan & Vote (World Cup)
Scan & Vote for your country.
A QR code on the promotional product leads into the World Cup promotion. Consumers tap on a country and enter the prize draw.
Ovomaltine · Snacktivate
Collecting with a brand story.
An on-pack promotion across several snack products connects points, prize incentives and a narrative journey.
AI reconstructions based on the original photos.
KADI · Swiss Trials
Product knowledge becomes playful.
Swissness, quiz levels and badges create a distinctive experience. Swipe cards bring the dialogue to life.
Parsenn · 50 years of TAL
An anniversary to take part in.
The QR code on the promotional product leads to a digital scratch card with an instant-win chance and to the main prize draw.
Activation within the overall system
What role does your activation play?
Create purchase incentives, understand buyers, offer direct value or encourage repeat purchases: solutions fulfil different roles in the Customer Momentum System. The overview positions Consumer Promotions alongside Instant Cashback and Win Cashback. The focus varies with the objective.
Activation solutions compared
Offer model
Incentive
Participation & purchase evidence
Immediate outcome
Dialogue & follow-up
Instant Cashback
A guaranteed cashback amount.
Buy a participating product and scan its unique QR code with TWINT; no receipt upload in the model shown here.
Cashback directly via TWINT after qualifying to participate.
A short buyer dialogue; further prompts with the appropriate permission.
Win Cashback
A chance to win the receipt value or a fixed prize amount.
A valid unique code. Play for the receipt value with a receipt, or a fixed amount without one, under the campaign conditions.
See the result immediately; receipt-based wins remain provisional until verified.
Purchase motives and usage context in the dialogue; receipts add basket information. Further contact after a separate voluntary sign-up.
Consumer Promotions
A game, prize or collection experience around the brand.
Participation and verification model set per campaign: for example, a unique product code or suitable proof of purchase.
Depending on the mechanic: instant win status, entry in a prize draw or collection progress.
Questions about motives, consumption moments and alternatives; follow-up contacts with the appropriate permission.
The table compares the offer models described here. Cashback is also a promotion; here, “Consumer Promotions” refers to game, prize and collection formats. Participation, evidence, verification and fulfilment are defined for each campaign.
Overview of the solutions and their target metrics. The stickers show sample artworks.
In a collection promotion, the next purchase is part of the story. Consumers see where they stand, which goal they can reach and what counts towards the next step.
Make progress visible
An understandable collection goal, a clear points balance and relevant milestones provide guidance.
Include further purchases
Another qualifying purchase with a new code or suitable proof moves the journey forward. A repeat website visit alone does not count.
Remind at the right moment
With the appropriate permission, a follow-up prompt builds on progress so far and reminds participants of the next stage.
123
Collecting, progress and the next goal – tailored to your campaign. Progress display is illustrative; image from Ovomaltine Snacktivate.
Why was the product bought? When, where and with whom is it used, on what occasion and for what purpose? A few relevant questions connect purchase motives with consumption moments, needs and possible alternatives. After use, a relevant follow-up contact can gather product experience and feedback.
Marketing sign-up and further communication remain separate, voluntary choices with the appropriate permission.
What tipped the balance: the promotion, a product feature or a particular occasion? Answers show how participants describe their purchase.
Consumption moments & needs
When, where and with whom is the product used? What occasion and need does it suit – for example, on the go, during a break or together at home?
Substitutes & alternatives
What else would participants have chosen or done? Another brand, a different product or another solution for the same moment? This reveals the alternatives they mention and possible decision criteria.
After the promotion
What happens after the game?
The promotion opens direct contact. With the appropriate voluntary permission, further prompts can build on answers, product experience or collection progress. NudgeFlows define the content and sequence of these contacts; WhatsApp is one possible channel for continuing the dialogue.
Content, occasion & sequence
NudgeFlows: a relevant next prompt.
A product tip for a reported consumption moment, a question after use or a reminder of the next collection step: follow-up contacts build on the dialogue so far. Content, occasion and sequence are defined for your campaign.
Gather feedback or pick up the next collection step
A channel for continued dialogue
WhatsApp: keep the conversation going.
When participants choose WhatsApp and agree to further contact, the brand can build on the previous dialogue there. Short questions, product tips or feedback after use give the exchange a concrete purpose.
Consumer Promotions use existing DiALOGiFY software for activation, dialogue and measurement. Mechanics, branding and participation conditions are configured for your campaign. Buyer responses provide Buyer Signals; relevant follow-up contacts can build on them. DiALOGiFY supports setup and operation.
Activation mechanicsInstant win, prize draw and collection promotion
Stickers & QR entryDesign recommendation, specifications and code model
Dialogue & Buyer SignalsBrand experience, purchase motives and usage context
Prize & progress logicPrize draw, instant win or collection goal
Follow-up with NudgeFlowsRelevant follow-up contacts within the agreed scope
Measurement & readoutPut participation, responses and next steps into context
Configuration, testing, operation and analysis are agreed together. Production, prizes, delivery and further NudgeFlows form part of the agreed implementation.
KPIs
What you know after the promotion.
Analysis follows the campaign objective. It connects participation with what happened in the dialogue – and, with the appropriate setup, with further verified purchases.
Participation
How many people started and completed the dialogue?
Interaction
Which steps are used, and where do people drop out?
Buyer understanding
Which motives, preferences and usage moments do participants mention?
Opt-ins & feedback
How many agree to further contact or share their product experience?
Collection progress
How many reach the next milestone or collection goal?
Further purchases
Which repeat purchases are recorded with the chosen proof?
Frequently asked questions
Good to know.
How does a consumer promotion differ from cashback?
Instant Cashback centres on a guaranteed cashback amount; Win Cashback offers the chance to win cashback. Consumer Promotions create a distinct game, prize or collection experience around the brand.
Can we combine several mechanics?
Yes. For example, a digital scratch card with a final prize draw, or a collection journey with quizzes and badges. A clear participation promise must guide the entire campaign.
Is a receipt required?
That depends on the participation and verification model. Unique product codes or suitable proof of purchase can verify access and further purchases. We define the right solution during concept development.
Can we use our own design?
Yes. Your brand world, product images and campaign artwork define the appearance. Stickers, mobile views and game mechanics are designed as one connected journey.
Can the promotion record repeat purchases?
If repeat purchases are recorded using suitable codes or receipts and attributed to a person, they can be analysed. Playing again or self-reporting alone is not treated as proof of purchase.
Demo
Activate your products. Get people talking about your brand.
Explore Consumer Promotions in the Customer Momentum System. Together, we select the right mechanic for your products and show how activation, buyer dialogue and further touches work together. DiALOGiFY supports implementation from configuration to readout.
