The purchase on the shelf becomes a dialogue right inside the TWINT app. No app download, no receipt upload. And the first repurchase becomes the proof.
In classic sampling, the product is given away and the brand hopes a purchase will eventually follow. In digital sampling, the decisive thing happens first: the shopper buys the product. A cashback sticker on the product lowers the trial barrier right at the shelf. After the purchase, the unique QR code is scanned with TWINT and the cashback is paid out immediately.
The real purchase becomes the sample.
Give the product away
Free goods → unknown usage → unknown purchase → unknown repurchase
Activate the purchase
Product purchase → Instant Cashback → Consumer Insight → Repurchase Nudge → measurable repeat
Sampling wins the first purchase. DiALOGiFY makes the second one measurable.
From the shelf to the cashback in the TWINT app: 45 to 90 seconds, with no app download and no receipt upload.
Buy the product with the cashback sticker in retail.
Scan the unique QR code with the TWINT app.
The DiALOGiFY dialogue opens directly inside the TWINT app. No extra app, no receipt upload.
The cashback is paid out immediately via TWINT.
A short micro-insight provides context. The repurchase nudge can then follow at the right moment.
One scan. One validated payout. No receipt upload. No checkout system. No form.
Digital Sampling with TWINT is not a PowerPoint concept. The format is already being used across FMCG and consumer categories.
Cashback triggers trial. But growth only happens when the first purchase becomes another one. That is why we combine Instant Cashback with a simple post-purchase loop.
Instant Cashback lowers the trial barrier right at the shelf.
One short question delivers context about the product and the purchase motivation.
The repurchase nudge kicks in after usage, not at some point on the campaign calendar.
The first repurchase shows whether trial can turn into real buying behaviour.
From incentive to first repurchase. In one measurable journey.
At a launch, reach is not the real problem.
Trial is the first hurdle. Repeat is the second.
Instant Cashback reduces the trial barrier exactly where the decision is made: at the shelf. DiALOGiFY then accompanies the transition to the first repurchase. So the campaign does not only answer:
How many took part?
How many really bought? Who bought for the first time? And how many did we move to the next purchase?
You already run a classic sampling campaign? Digital sampling does not have to replace it. A QR-based transition can connect the free sample with the later real purchase and then accompany the shopper towards repurchase.
From sample to real purchase. And on to repeat.
You do not need your own cashback system or an additional technology project for this. DiALOGiFY orchestrates the campaign from setup to readout:
TWINT takes care of the payment layer: onboarding, voucher logic and payout.
DiALOGiFY takes care of activation, dialogue, verification and campaign operations.
Typical go-live: 3 to 6 weeks.
The success of a sampling campaign should not end with the number of products handed out or cashbacks redeemed.
How many marked products lead to a cashback redemption?
How many participants bought the product for the first time?
How many first-time buyers move on to their first repurchase?
How long does it take until the next purchase?
What does an actually activated repeat buyer cost?
The pilot therefore answers a far more valuable question than classic sampling KPIs:
Does trial turn into repeat?
The roles stay clear.
TWINT is the technical payment service provider and receives no personal data. Only the redeemed voucher is transmitted.
DiALOGiFY orchestrates activation, dialogue, verification and insights.
The brand owns the consumer relationship. A CRM entry only happens with an explicit opt-in.
Compliant with the Swiss FADP (revDSG) and the GDPR.
We set up your pilot with Instant Cashback via TWINT and the repurchase nudge. Live in 3 to 6 weeks. From TWINT approval and unique QR codes to go-live and the final readout with a clear decision basis for your next campaign.
