One profile.
Multiple contacts.
Purchases, products and responses belong together. A shared profile shows their history.
Understand your customers better
Start with
customer insight.
Grow with
your brand.
Your campaigns create valuable contacts. DiALOGiFY connects purchases and voluntary responses in a shared customer base. That helps you understand when your product fits and make the next contact relevant.
Start with your activation. Keep using your CRM.
From contacts to customer insightGrow with you
Your activationProduct · Sampling · Promotion · Shop
The foundation
Customer Data
Connect contacts.
Understand buyers better.
Your CRM
Connection subject to assessment
Your modules
Extend where it helps
Both options can be combined.
Separate as neededOperation/Growth Partner
When?
In what everyday situation or consumption moment?
Why?
What need and expectation are at play?
Instead of what?
Which alternative meets the same need?
The people behind the data
Understand the people
behind the purchase.
A purchase shows what goes into the basket. A conversation tells you why: the moment, the need and the alternative. That insight helps you refine messages and identify occasions that fit your brand.
One person. One specific moment.
See what a direct response can reveal.
Original responseFictional example
Iced coffee · Product feedback“In the morning on the train, usually alone. I take your iced coffee because it’s quick.”
SourceVoluntary product feedback
TimingDay 3 after the first contact
Linked toIllustrative profile #2048
The original response is retained. The purchase event and the customer’s permission are recorded separately.
Structured with Customer IntelligenceAI-derived attributes
- Consumption moment
- on the go
- Social context
- Time of day
- in the morning
- Stated benefit
- it’s quick
- Alternatives from the follow-up · Day 10
- Coffee from the bakery · Energy drink
AI structures the responses. The source of the alternatives remains visible. Anything the person did not say remains open.
All product examples are fictional. They show how a direct response can become structured customer insight.
Customer Data · Your foundation
Each contact adds
to what you know about customers.
Sampling, promotions and product feedback each bring something new. Customer Data brings together the information about one person. Your next campaign can build on what you already know.
One profile.
More context.
Better questions.
When is your product used? With whom? In place of which alternative? Responses add context to the purchase.
Your CRM.
Your next step.
You can extend the data foundation with relevant DiALOGiFY modules or connect it to your CRM if the integration suits your needs.
Customer Data connects.Purchases, responses and preferences in one shared base.
Customer Intelligence structures.Responses as attributes and patterns for your analysis.
Your team decides.Which insight matters and which action to test.
Existing CRM and additional modules: what suits you?
Start with Customer Data and add what you need: Customer Intelligence for AI-supported analysis, Journeys for follow-up conversations or a Message Center for choosing channels. For CRM Sync, we assess the requested connection to your system. Together we define the fields, data direction and frequency. We agree on the scope before starting.
One profile. Multiple touchpoints.
Customer insight grows
with the conversation.
The purchase is the starting point. Later you learn more about usage and alternatives. One profile connects the touchpoints so each conversation can pick up where the last one left off.
Profile #2048Fictional iced coffee example
1 person · 1 profile- Day 1 / Purchase registration
A product is linked to the profile.
Iced coffee, 250 ml. The registered purchase is linked to the profile, with its source and proof of purchase recorded.
Purchase event - Day 3 / Product feedback
The moment becomes clearer.
“In the morning on the train, usually alone. I take your iced coffee because it’s quick.”
Direct response - Day 10 / Follow-up conversation
Alternatives come to light.
“Otherwise, coffee from the bakery or an energy drink.”
Direct response
Three contacts. A fuller customer picture. Fictional sequence from a configured follow-up journey.
Consumption moments and growth questions
Which moments could
your brand win?
The most frequent consumption moment is not automatically the best opportunity. What matters is the need your product meets, what people choose today and how open they are to an alternative.
Generic beverage exampleFictional situations · for illustration
Which moment would you like to understand?
How to assess an opportunity
How often does the moment occur? How important is the need? Which alternatives and habits shape it?
To set priorities, we look at these questions across several buyers and contacts.Growth Cockpit · ExampleFind out which
Find out which
next step is worth taking.
- Need in this example
- Something quick and easy to take on the go.
- Alternatives in this example
- Coffee from the bakery · Energy drink
- Potential barrier to switching
- A familiar morning routine.
- 01 / Signal in this example
Limited time and a short journey shape the choice.
- 02 / Hypothesis
A specific on-the-go occasion could resonate more than a general promise about taste.
- 03 / Next test
Compare two messages: an easy option on the go or a focus on taste.
- 04 / How we test the idea
Which message fits the respondents’ everyday lives better, and why?
Spot signals. Assess opportunities. Run focused tests. This example shows one possible sequence of decisions. The follow-up test shows which idea works.
From customer insight to the next contact
See journey examples What you learn makes the next contact more relevant.
A tip for people on the go. A question about usage. A prompt for the next suitable occasion. Touch Journeys help you plan contacts around customer needs, with their permission and through suitable channels.
WhatsAppEmailSMSPostcard
Looking ahead · Digital Twins
Explore ideas.
Test them with people.
Which message is worth testing? Digital customer models can help explore options in advance. Together we assess whether this extra step fits your question.
01 / Real-world foundationPurchase events and responses
→What was actually captured and said?
02 / SimulationExplore variants
→How might a defined audience respond?
03 / ValidationTest with real people
How do people respond in a suitable real-world test?
Said. Inferred. Simulated.
Real responses are the foundation. AI attributes are derived from them. Simulations provide additional hypotheses to test with real people.
What role do providers such as Delta Labs play?
With Elaiia, Delta Labs describes customer models for simulated reactions to concepts, prices or campaigns. YouGov Parallax combines simulation with surveys of real people. These examples illustrate different approaches on the market. Any collaboration or technical connection with DiALOGiFY would be subject to separate assessment, including suitability, data use and scope.
Digital Twins are optional. Campaigns and real customer responses give you a starting point without simulation.
Trust makes conversation possible
Your customers
stay in control.
A good conversation starts with a clear benefit. People decide what they share and how the relationship continues.
Explore journeys and preferencesParticipation is voluntary.
A clear question, a clear purpose and the right permission. A purchase alone does not authorise further messages.
Customers control contact.
Topics, channels and frequency shape the relationship. We plan for preferences, pauses and opt-outs from the start.
Trace responses to their source.
The original statement remains identifiable. Your team sees what people said directly and what AI structured or inferred.
Start with your next campaign
You have the contact.
We help develop it.
Build on your next promotion, a sampling campaign or existing contacts to answer a specific customer question.
- 01
Choose a question.
What would you like to understand better? For example, when does our product fit and what do people choose instead?
- 02
Use the right moment.
We connect your campaign with a short, clear, voluntary conversation that offers a benefit to the participant.
- 03
Test the next step.
Together we analyse the responses and turn insights into a specific idea for a message, an occasion or a follow-up conversation.
The support your team needs. The platform is the foundation. Operation supports implementation. As a Growth Partner, we support further development. The services are agreed separately.
Discuss a suitable starting pointGood to know
Start simply.
Build with purpose.
Do we need our own online shop?
No. Sampling, promotions and in-store campaigns also create direct touchpoints. Together we define how people participate and how a purchase is recorded or verified.
Can we start with a single campaign?
Yes. Choose one campaign and one customer question. That shapes the conversation and analysis. Later campaigns and follow-up conversations can add to the shared customer base.
What is the difference between Customer Data and Customer Intelligence?
Customer Data connects profiles, purchases, direct responses and preferences. Customer Intelligence adds AI-supported structuring and analysis. Direct responses remain distinguishable from the attributes derived from them.
Can we keep using our existing CRM?
Yes. We take your existing CRM setup into account when planning. For any proposed synchronisation, we assess the target system, fields and data direction. The scope and ongoing support are agreed separately.
How reliable are the insights?
Individual responses explain specific situations. Patterns emerge across several people and contacts. We consider the source, period and makeup of the responses. A claim about the whole market or additional repeat purchases requires suitable research or a comparison test.
How much does it cost to get started?
First we define the campaign, customer question and support you need. We then make a specific proposal. Platform, implementation and strategic support are listed separately. Additional modules and CRM Sync can be included as needed.
Your next step
Which customer question
will move your brand forward?
Bring your next campaign or an open question. Together we work out which conversation will help and how to start.
Discuss how to start