More moments per buyer
Products per buyer after the first campaign window. Cross-range journeys turned single-product buyers into multi-product buyers across more time-of-day moments.
Flagship · Moment coverage · For FMCG brands in Swiss retail 
Range Momentum
Your buyers know one product, not your range. And the next range review is coming.
Book a discovery call 6-month flagship · non-binding discovery call
Purchase Moment Cross-range Range review
Every range review in retail cleans out slow-moving SKUs. Range Momentum defends existing shelf space and builds moment coverage: more moments per buyer instead of more of the same. The touchpoint and starting point is always the purchase, not the campaign.
How it works
1
Month 1
Foundation
Discovery, range analysis, buyer types and time-of-day moments, journey design, go-live.
2
Months 2 to 3
First campaign window
Scoutsss Range & Promo Check across the full range: distribution, share of shelf, secondary placement, promo execution. Activation from the purchase of any range product: identify buyer type and moment.
3
Months 4 to 6
Cross-range always-on
The journey nudges the right neighbouring product for a different moment. Second campaign window with a second Scoutsss wave. Moment coverage and frequency become measurable.
The proof
Range Impact Report from the Growth Cockpit
Products per buyerMoment coverageFrequencyRotation proof per SKU
Your line of defence for the next range review.
Proven in retail
What range proof looks like in practice.
Defended in the range review
The insights gained per article could be used in the annual review meeting.
“For the first time we had solid numbers per article for the annual review, instead of just gut feeling.”
Included
Strategy
Discovery workshop, range analysis, buyer types and time-of-day moments.
Activation
Cross-range journey design, buyer signal design, configuration, go-live.
Physical reality
Scoutsss Range & Promo Check, 2 waves across the full range incl. secondary placement.
More moments
Cross-range always-on journey, keeps running after the project ends.
Platform
Customer Momentum Platform included for the duration of the project, unlimited touches.
Proof
Range Impact Report, performance reviews.
Option · selectable in the scope
Scoutsss Social Proof
The Scoutsss community as guided, certified micro-influencers: 30 POV moment shots make moment coverage visible, the same brand in different time-of-day moments, with usage rights plus social seeding with a QR bridge.
30 POV moment shots · QR bridge · usage rightsWhich of your SKUs will survive the next range review, and what proof do you have for it?
6-month flagship For one FMCG brand in Swiss retail · Customer Momentum Platform included
Non-binding intro call. We define scope and investment together, then transition into a Customer Momentum program or a subscription.
Range Momentum is a flagship in the DiALOGiFY Customer Momentum System
Activate. Understand. Steer repeat purchases.
Scope and terms are defined in the discovery call. Third-party services (e.g. WhatsApp conversation fees, AI token costs) are billed directly by the respective provider. Social proof: incentivized posts are labelled as advertising, verification and social proof are staffed separately, measured are content pieces, seeding posts, reach and generated contacts. Media budgets stay with your media agency.