Repeat purchase rate after the launch phase
Activated repeat purchase journeys and verified first purchases at the shelf turned launch buyers into regular customers.
Flagship · New penetration · For FMCG brands in Swiss retail 
Launch Momentum
Your launch is decided in the first 12 weeks. We deliver the proof: on the shelf, in the first purchase, in the repeat purchase, in the annual review.
Book a discovery call 6-month flagship · non-binding discovery call
Shelf First purchase Repeat purchase Annual review
A product launch is the most expensive moment in the FMCG year: listings, media, POS. Launch Momentum is the part of the budget that proves whether the rest works: with real, verified buyers instead of anonymous clicks. The touchpoint and starting point is always the product in hand, not the campaign: the purchase at the shelf, the sample in sampling.
How it works
1
Month 1
Foundation
Discovery, JTBD, business hypothesis, touch journey and buyer signal design, go-live.
2
Months 2 to 4
Launch window
Scoutsss Launch Control with 3 verification waves (distribution, placement, share of shelf, promo execution). In parallel, first purchase activation runs on two paths:
From purchase at the shelf
QR on pack, TWINT cashback, feedback in the moment of consumption. The first scan is the verified first purchase.
From sample
The product is in hand before it is bought. The scan identifies, the nudge carries the cashback to the shelf, the redemption is the verified first purchase.
A sample without a follow-up purchase is a distributed product. A sample with redeemed cashback is a proven first purchase.
3
Months 4 to 6
Repeat proof
The always-on journey nudges the repeat purchase before the purchase interval expires. Time to second purchase becomes measurable, on the sampling path additionally sample-to-purchase.
The proof
Launch Impact Report from the Growth Cockpit
RotationPenetrationSample-to-PurchaseTime to Second PurchaseExecution Rate
The basis for the real goal: expanded distribution after three to six months, negotiated in the conversation with the retailer.
Proven in retail
What launch proof looks like in practice.
From sampling to repeat purchase
Out-of-home sampling, launch reviews and nudge flow in one system: the sample became a verified first purchase, the first purchase a repeat purchase.
“We were able to prove the impact with concrete numbers.”
Included
Strategy
Discovery workshop, JTBD definition, business hypothesis.
Activation
Use case and touch journey design, buyer signal design, configuration, go-live. Cashback at the shelf and/or sampling bridge.
Physical reality
Scoutsss Launch Control, 3 waves in the launch window: placement, share of shelf, promo execution.
Repeat purchase
Always-on journey, keeps running after the project ends.
Platform
Customer Momentum Platform included for the duration of the project, unlimited touches.
Proof
Launch Impact Report, performance reviews.
Option · selectable in the scope
Scoutsss Social Proof
The Scoutsss community as guided, certified micro-influencers: 30 POV moment shots (product in hand, from the user's perspective) with usage rights, plus social seeding with a QR bridge.
30 POV moment shots · QR bridge · usage rightsAfter three to six months, the retailer decides on more distribution. After six to twelve months, on delisting. What proof do you bring to that conversation?
6-month flagship For one FMCG brand in Swiss retail · Customer Momentum Platform included
Non-binding intro call. We define scope and investment together, then transition into a Customer Momentum program or a subscription.
Launch Momentum is a flagship in the DiALOGiFY Customer Momentum System
Activate. Understand. Steer repeat purchases.
Scope and terms are defined in the discovery call. Third-party services (e.g. WhatsApp conversation fees, AI token costs) are billed directly by the respective provider. Sampling: physical distribution and site logistics are handled by sampling partners or retail, DiALOGiFY delivers the bridge, the signals and the proof of purchase. Social proof: incentivized posts are labelled as advertising, verification and social proof are staffed separately, measured are content pieces, seeding posts, reach and generated contacts. Media budgets stay with your media agency.