Buyers won back
Lost buyers won back via sampling, social and retail media. The presence check separated weak presence from a real loss of interest before budget flowed.
Flagship · Winning back penetration · For FMCG brands in Swiss retail 
Win-Back Momentum
You expensively win first-time buyers through promotions and then lose them invisibly. We bring them back and keep them.
Book a discovery call 6-month flagship · non-binding discovery call
Purchase Loss Win back Keep
Lost buyers are the cheapest penetration lever: mental availability already exists, only the purchase moment no longer happens. In Swiss retail this is rarely due to disinterest, but to declining presence quality at the shelf. Win-Back Momentum works in two loops: first win back, then keep. The touchpoint and starting point is always the purchase, not the campaign.
How it works
1
Month 1
Foundation
Discovery, churn hypotheses, buyer types, design of the bridges into the system: QR, TWINT cashback, sample registration. Go-live.
2
Months 2 to 4
Win back
Activation via sampling, social and retail media, every touchpoint with a bridge into the system: anonymous reach becomes a known buyer (flights stay with your media agency). Scoutsss verifies the execution; the presence check separates weak presence from a real loss of interest.
3
Months 4 to 6
Keep
The retention journey learns the purchase interval per buyer type, nudges before it is exceeded and captures churn reasons as a signal.
The proof
Win-Back Impact Report from the Growth Cockpit
Reactivation rateRecovered revenueCost per reactivation vs. new acquisition
The real goal: keep reactivated buyers, cheaper than any new acquisition.
Proven in retail
What win-back proof looks like in practice.
Cheaper than new acquisition
Cost per reactivated buyer below new acquisition. The retention journey learned the purchase interval and kept the regained buyers.
“We won back buyers we did not even know were gone, at a fraction of the cost of new acquisition.”
Included
Strategy
Discovery workshop, churn hypotheses, buyer types.
Win back
Bridge design for sampling, social and retail media, buyer signal design, configuration, go-live.
Physical reality
Scoutsss execution and presence check: placement, share of shelf, secondary placement, promo execution. Was the product present enough for the repeat purchase?
Keep
Win-back retention journey, keeps running after the project ends.
Platform
Customer Momentum Platform included for the duration of the project, unlimited touches.
Proof
Win-Back Impact Report, performance reviews.
Option · selectable in the scope
Scoutsss Social Proof
The Scoutsss community as guided, certified micro-influencers and the first visible returning buyers: 30 POV moment shots from the consumption moment as authentic reactivation creative, with usage rights plus social seeding with a QR bridge.
30 POV moment shots · QR bridge · usage rightsWhat does a reactivated buyer cost you, compared to a newly acquired one?
6-month flagship For one FMCG brand in Swiss retail · Customer Momentum Platform included
Non-binding intro call. We define scope and investment together, then transition into a Customer Momentum program or a subscription.
Win-Back Momentum is a flagship in the DiALOGiFY Customer Momentum System
Activate. Understand. Steer repeat purchases.
Scope and terms are defined in the discovery call. Third-party services (e.g. WhatsApp conversation fees, AI token costs) are billed directly by the respective provider. Social proof: incentivized posts are labelled as advertising, verification and social proof are staffed separately, measured are content pieces, seeding posts, reach and generated contacts. Media budgets stay with your media agency.