Why FMCG Brands Struggle to Build Customer Loyalty Fast-Moving Consumer Goods (FMCG) brands are the masters of mass-market appeal, but when it comes to building direct relationships with individual customers, they often fall short. While…
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Today, successful brands put their customers at the center of attention. Communication with consumers has never been more critical in your marketing strategy than it is today. Consumers want to be entertained, engaged and retained.…
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The digital space has been continuously evolving, giving more and more opportunities for businesses and consumers to develop relationships and facilitate conversations. Recent privacy changes (such as the implementation of GDPR) give more emphasis to…
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Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…
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Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…
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