How to build digital relationships, 100% automated. And eventually entering the subscription economy.

Posted In: Customer Experience

By Cyrill Luchsinger Gamification, like customer experience, is a shrill term. In this article, I shed light on the meaning, possible areas of application, and tried-and-tested success criteria of gamification. Gamification can make sense –…

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Posted In: Customer Experience

Customer experience is how consumers view their interactions with your brand. Excellent shopping experience may result in consumer loyalty, close relationship with the brand, and revenue in the long term. For these reasons, it’s your…

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Posted In: Customer Experience

NPS, CSAT, and CES are used worldwide to enable companies to have the stakeholders’ attention in order to improve the customer experience and, ultimately, their bottom line. This article will equip you with a list…

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Posted In: Customer Experience

By MAURICE FITZGERALD, published on customerstrategy.net, updated version. “The higher the rating, the less you have to spend on marketing.” Fred Reichheld wrote his landmark article The One Number You Need to Grow and published it in…

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Posted In: Customer Experience

By Cyrill Luchsinger, published in LinkedIn. The trends come from the catwalks, but the true fashion inspiration comes from the streets. The images in this article are from the New York Street style scene. They…

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