Dialogs are the new era of brand communication

Andreas Trümpler, ex CCO Rimuss & Strada Wein AG, CEO Tasted Food AG

Andreas Trümpler: ‘It is amazing how many user engage with us and how easy it is to start a real dialog via a chat. We collect important customer data such as email address or interests and stay in touch.

81% of the users who started the chat took part in the marketing quiz (Which Rimuss type are you?). This led to a personalized product recommendation and continued interactions along the  customer journey.

44% of users provided their contact details, 2:1 email/mobile number.

We have therefore decided to integrate Dialog Automation with CRM and use it at all digital and physical touchpoints – including bottle labels’.

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How gamification and incentives promote direct dialog with consumers.

Start dialogues in Social Media