Andreas Trümpler: ‘It is amazing how many user engage with us and how easy it is to start a real dialog via a chat. We collect important customer data such as email address or interests and stay in touch.
81% of the users who started the chat took part in the marketing quiz (Which Rimuss type are you?). This led to a personalized product recommendation and continued interactions along the customer journey.
44% of users provided their contact details, 2:1 email/mobile number.
We have therefore decided to integrate Dialog Automation with CRM and use it at all digital and physical touchpoints – including bottle labels’.
Click here for the Use Cases
How gamification and incentives promote direct dialog with consumers.