THE EXAMPLE OF EMMI CAFFÈ LATTE D2C strategies with chat dialogues are often associated not only with sales benefits, but also with learning through direct data collection from the consumer goods manufacturer. The following case…
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One of the biggest challenges that brands face in today’s digital, fast-paced world is to address their customers’ issues in a timely yet personalized manner. Today’s consumers demand immediate service; therefore, the response time of “within…
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Gamification, like customer experience, is a shrill term. Gamification in consumer experience is a new buzzword that more and more brands apply. In this article, I shed light on the meaning, possible areas of application,…
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Unique customer experience differentiates your brand from the competition and makes sure your customers remember your brand. Excellent shopping experience may result in consumer loyalty, close relationship with the brand, and revenue in the long…
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NPS, CSAT, and CES are used worldwide to enable companies to have the stakeholders’ attention in order to improve the customer experience and, ultimately, their bottom line. How can your brand use them to improve…
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