Successful marketing automation strategies put customers at the center and reduce the friction that your prospects might have at different sales funnel stages. Therefore, as a brand, you should be prepared for different automation types at varying stages of the consumer journey.
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How does a company or a brand manage to attract the attention of consumers?
This is a challenge that those responsible for marketing in companies have to face. ‘He who does not advertise dies’, that is a fact. But how do you advertise, or rather, how do you make sure that you get the undivided attention of the consumer? Gamification offers promising approaches to this.
Thomas von Allmen, TAVORA Ltd: “The chat dialogs from DiALOGiFY are being used on a long-term basis for various brands and will be set up as a Marketing Dialog Factory. Finally, we can communicate with our…
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