As marketers, we can no longer afford to build poorly targeted campaigns. Consumers nowadays know precisely what they want, and they have no patience to look at items that are not relevant to them. Build…
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THE EXAMPLE OF EMMI CAFFÈ LATTE D2C strategies with chat dialogues are often associated not only with sales benefits, but also with learning through direct data collection from the consumer goods manufacturer. The following case…
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Implementation of conversational marketing strategy has been on a rise. Since the outbreak of COVID-19, the way consumers shop changed dramatically. Lockdowns, reduced social interactions, change of habits resulted in all of us adopting new…
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The digital space has been continuously evolving, giving more and more opportunities for businesses and consumers to develop relationships and facilitate conversations. Recent privacy changes (such as the implementation of GDPR) give more emphasis to…
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