Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…
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Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…
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WebChat dialog automation has been a trendy topic over the past years. The importance to facilitate better customer support and improve communication have been the primary driving forces of its popularity. Chats offer a more…
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Unique customer experience differentiates your brand from the competition and makes sure your customers remember your brand. Excellent shopping experience may result in consumer loyalty, close relationship with the brand, and revenue in the long…
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NPS, CSAT, and CES are used worldwide to enable companies to have the stakeholders’ attention in order to improve the customer experience and, ultimately, their bottom line. How can your brand use them to improve…
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