Gamification, like customer experience, is a shrill term. Gamification in consumer experience is a new buzzword that more and more brands apply. In this article, I shed light on the meaning, possible areas of application,…
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The digital age has been transforming and disrupting every business and every industry. Business leaders, digital strategists, and executives across the globe are gearing up to lead their organizations through this transformation. However, digitalization alone…
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Today, marketers are more and more looking into “zero-party data.” Some have even concluded that zero-party data will be the primary source to drive personalization efforts. What is zero-party data, and why is it important?…
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Written by Andreas Battistel. For years, there has been a debate about whether cookies are a blessing or a curse for consumers. Thanks to cookies, advertisers can serve tailored advertisements to website visitors across different…
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WebChat dialog automation has been a trendy topic over the past years. The importance to facilitate better customer support and improve communication have been the primary driving forces of its popularity. Chats offer a more…
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